Yay! Finally a juice that has NO added sugar! Ocean Spray has outdone themselves. Not only does it not taste like veggie juice, it didn't break the bank for pricing. It tastes fruity, without being sugary sweet. The perfect blend of cranberry, strawberry, and banana flavors. Thank you Ocean Spray! I have been looking for products without sugar added due to dietary issues. Drinks had been a major stumbling block until I found this juice.