I have been using this product alot lately. I love using this blush in the summer time. NYX blush is great because it's affordable great drugstore blush. This product is cruelty-free which is a plus. Ulta always has amazing deals on NYX products too. This blush isn't super pigmented, but it builds color easily. The price and the quality are totally worth it. A little goes a long way. But overall it is such an awesome product.