love this product as a blush, not so much as a lipstick. it has really poor staying power on my lips and i also don't really like the consistency. as a blush however it's really excellent and in my opinion, easier to apply than other cream/liquid blushes because of the applicator. you only need the tiniest amount of product to cover your cheeks and the finish is extremely natural. so far i have only worn this by itself, with no primer or powder, and it lasts about 5ish hours before it begins to fade. i think this is pretty good considering i have oily skin, and I'm excited to try it with other makeup to see if it holds up any better.