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NYX Cosmetics Soft Focus Primer


4.0 out of 5 stars
  • 5 Stars51%
  • 4 Stars23%
  • 3 Stars14%
  • 2 Stars7%
  • 1 Star6%
4.07 / 5 based on 415 Reviews


Create a flawless face and set your makeup up for success with our new Soft Focus Primer—a weightless, silky primer balm that glides on with ease and delivers a translucent finish for a dreamy, soft focus effect. Complete with a plush sponge applicator, this luxe compact is the perfect addition to your beauty routine.


Isononyl Isononanoate, Aluminum Starch Octenylsuccinate, Ozokerite, Silica, Helianthus Annuus (Sunflower) Seed Oil, Water/Aqua /Eau, Argania Spinosa Kernel Oil, Tocopheryl Acetate, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77491, 77492, 77499)

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Top Questions See all 7 Q&A

NYX Cosmetics Soft Focus Primer
NYX Cosmetics Soft Focus Primer
Reviews (415)
Q&A (4)
Media (11)
  • "so good at smoothing the face and making sure your makeup goes on smoothly. makes your make up super long lasting and for me especially it stops my face becoming as oily as usual throughout the day" in 46 reviews
Dayane Beatriz R.
Kissimmee, FL
10 reviews
This is a standard. As for the brightness control, it does a good job. I did not notice any problems with it.
Naj R.
5 reviews
Amaziiiiiiiiing. Im in love with the products, this is so better. (Better of the wolrd). No more. So amazing
valentina c.
4 reviews
Amazing!!! This cover my horrible pores around my nose and cheeks and makes it look flawless! This is great!
Stacey H.
12 reviews
Very smooth like it says it is. Has a makeup smell to it but it just help blur out any blemishes on the face.
Ziham N.
1 review
This product is great to protect your skin love it. It great for oily or if you have acne. 100% recommend it
Eleanor G.
2 reviews
NYC cosmetics soft focus primer is great when you want great coverage an want your makeup to look beautiful.
Luisa H.
158 reviews
Beauty Junkie Expert Level 4
Hmmmm, i'm really liked the feel of this... But not very much in the compact for what I paid for it. :( ....
Ashley C.
111 reviews
Beauty Junkie Expert Level 2
Love it so smooth and amazing best ever!!!! Wouldnt trade thisfor anything in the world!!!!!!! Best ever!!!
Ingrid D.
Homestead, FL
97 reviews
Beauty Junkie Expert Level 2
Excelente compacto para la cara. Hipoalergenico que es muy importante y de uso exclusivo para piel sensible
Matthew R.
Richmond, VA
8 reviews
This powder is great for keeping a matte look through out the day without causing any caking or dry spots.
Amber R.
54 reviews
Is it better to use your fingers or the sponge that came with the primer?
Elli W.
Nashville, TN
27 reviews
I bought this primer, but noticed it smelled bad to me (like plastic or petroleum). I also had trouble finding the appropriate amount of product to use. How much do you use per application?
Danielle N.
Orlando, FL
273 reviews
What do you think NYX should do to make this product better?
sofiya a.
41 reviews
Why does this product smell weird? And what's with the bad coverage?

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NYX Cosmetics Soft Focus Primer
NYX Cosmetics Soft Focus Primer