NYX Cosmetics Soft Focus Primer


4.0 out of 5 stars
  • 5 Stars51%
  • 4 Stars23%
  • 3 Stars13%
  • 2 Stars7%
  • 1 Star5%
4.09 / 5 based on 426 Reviews


Create a flawless face and set your makeup up for success with our new Soft Focus Primer—a weightless, silky primer balm that glides on with ease and delivers a translucent finish for a dreamy, soft focus effect. Complete with a plush sponge applicator, this luxe compact is the perfect addition to your beauty routine.


Isononyl Isononanoate, Aluminum Starch Octenylsuccinate, Ozokerite, Silica, Helianthus Annuus (Sunflower) Seed Oil, Water/Aqua /Eau, Argania Spinosa Kernel Oil, Tocopheryl Acetate, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77491, 77492, 77499)

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Top Questions See all 7 Q&A

NYX Cosmetics Soft Focus Primer
NYX Cosmetics Soft Focus Primer
Reviews (426)
Q&A (4)
Media (11)
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  • "so good at smoothing the face and making sure your makeup goes on smoothly. makes your make up super long lasting and for me especially it stops my face becoming as oily as usual throughout the day" in 46 reviews
Amanda M.
Roanoke, VA
96 reviews
Beauty Junkie Expert Level 3
A great alternative to some of the higher priced powders!

This is a great matte finish and has awesome staying power!
Courtney K.
Libertyville , IL
38 reviews
Beauty Junkie Expert Level 1
Great quality, photographs great. Lasts a long time and stays on long. Reasonably priced and a great product over all
Cody K.
Sanford, NC
5 reviews
Wonderful product. Light weight and helps your makeup stay in place all day long! I love the texture of this product!
Janira S.
6 reviews
Me gustaría probarlo ya que me dicen q tiene un acabado excelente acabado matte espero poder probarlo algún dia!!
Cyn C.
10 reviews
Love this primer! Keeps my skin smooth and lets it breathe all while covering imperfections! Lasts a while too!!
jennifer m.
13 reviews
I love the color I have perfect for my skin tone matches great and love the smoothness of the powder it's perfect
Camilly M.
19 reviews
A segunda melhor marca de produtos de maquiagem, já recomendei muito para as minhas amigas e todas elas amaram
Valerie A.
Sealy, TX
38 reviews
This primer is one of my favorites I applied to my skin and it leaves a very soft feeling like a babies bottom
Lily P.
4 reviews
NYX is one of my favorite name brand all their products gets the job done. This primer is one of my favorites.
Jen H.
York, PA
124 reviews
Beauty Junkie Expert Level 2
This is a great powder. Not cakey at all. Covers well and is great on my oily skin. Its a nice setting powder.
Amber R.
54 reviews
Is it better to use your fingers or the sponge that came with the primer?
Elli W.
Nashville, TN
27 reviews
I bought this primer, but noticed it smelled bad to me (like plastic or petroleum). I also had trouble finding the appropriate amount of product to use. How much do you use per application?
Danielle N.
Orlando, FL
282 reviews
What do you think NYX should do to make this product better?
sofiya a.
41 reviews
Why does this product smell weird? And what's with the bad coverage?

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