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NYX Cosmetics Soft Focus Primer


4.0 out of 5 stars
  • 5 Stars50%
  • 4 Stars24%
  • 3 Stars14%
  • 2 Stars7%
  • 1 Star6%
4.06 / 5 based on 405 Reviews

Product Description

Create a flawless face and set your makeup up for success with our new Soft Focus Primer—a weightless, silky primer balm that glides on with ease and delivers a translucent finish for a dreamy, soft focus effect. Complete with a plush sponge applicator, this luxe compact is the perfect addition to your beauty routine.


Isononyl Isononanoate, Aluminum Starch Octenylsuccinate, Ozokerite, Silica, Helianthus Annuus (Sunflower) Seed Oil, Water/Aqua /Eau, Argania Spinosa Kernel Oil, Tocopheryl Acetate, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77491, 77492, 77499)

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Top Questions See all 7 Q&A

NYX Cosmetics Soft Focus Primer
NYX Cosmetics Soft Focus Primer
Reviews (405)
Q&A (4)
Media (11)
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  • "so good at smoothing the face and making sure your makeup goes on smoothly. makes your make up super long lasting and for me especially it stops my face becoming as oily as usual throughout the day" in 46 reviews
Gabii S.
567 reviews
Beauty Junkie Expert Level 5
i love this primer ! its easy to pick up with a brush but hard to set on your face but in terms of "baking" it does its job!
Charizma Q.
Far Rockaway, NY
8 reviews
OMG I FREAKING LOVE THIS PRIMER! Oil control, smoothing , it's like smash box original primer but a more affordable products
Sara I.
51 reviews
I love all NYX products but I cannot go without this primer! It makes my foundation go on smooth and makes it last all day!
Faith G.
Lucasville, OH
2 reviews
It is very nice and looks perfect love it. I love how it makes me look it's perfect love love love it I couldn't get enough
Kelsey M.
Shaver Lake
7 reviews
Very good brand and the primer really helps with my makeup. It goes on so cleanly and is so matte and doesn't make me shine
Kristina C.
Raleigh, NC
6 reviews
I love everything this company comes out with everything is super affordable! When it comes to them they can do no wrong.
CeCe P.
60 reviews
Beauty Junkie Expert Level 1
It’s a very good primer it keeps my makeup in place and it’s great for the base of the Transition transition color color
Paola G.
Miami, FL
135 reviews
Beauty Junkie Expert Level 3
This primer is the first primer i used it in my life, i recommed it because i find it so usefull and let my skin amazing
Maya D.
Donalds, SC
7 reviews
Nice soft coverage!!! It looks flawless on my skin. It's stays even through the heat which is one of my biggest concerns!
Chelsea V.
10 reviews
This primer makes you feel so good about yourself. The first time I used it I felt like I wanted everybody to look at me.
Amber R.
54 reviews
Is it better to use your fingers or the sponge that came with the primer?
Elli W.
Nashville, TN
27 reviews
I bought this primer, but noticed it smelled bad to me (like plastic or petroleum). I also had trouble finding the appropriate amount of product to use. How much do you use per application?
Danielle N.
Orlando, FL
271 reviews
What do you think NYX should do to make this product better?
sofiya a.
34 reviews
Why does this product smell weird? And what's with the bad coverage?

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