NYX Cosmetics Soft Focus Primer


4.0 out of 5 stars
  • 5 Stars52%
  • 4 Stars23%
  • 3 Stars13%
  • 2 Stars7%
  • 1 Star5%


Create a flawless face and set your makeup up for success with our new Soft Focus Primer—a weightless, silky primer balm that glides on with ease and delivers a translucent finish for a dreamy, soft focus effect. Complete with a plush sponge applicator, this luxe compact is the perfect addition to your beauty routine.


Isononyl Isononanoate, Aluminum Starch Octenylsuccinate, Ozokerite, Silica, Helianthus Annuus (Sunflower) Seed Oil, Water/Aqua /Eau, Argania Spinosa Kernel Oil, Tocopheryl Acetate, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77491, 77492, 77499)

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NYX Cosmetics Soft Focus Primer
NYX Cosmetics Soft Focus Primer
Reviews (427)
Q&A (4)
Media (11)
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  • "so good at smoothing the face and making sure your makeup goes on smoothly. makes your make up super long lasting and for me especially it stops my face becoming as oily as usual throughout the day" in 46 reviews
Christa M.
Ontario, CA
63 reviews
Beauty Junkie Expert Level 2
Didn't feel like it was doing much at all. There was barely anything in the package. I feel like I used most of it the first time I used it
Perla A.
Delano, CA
2 reviews
It leaves your skin very soft and once you apply the makeup it stays on very good. If you have dry slin like me it really does a grest job
chris k.
18 reviews
This is a great product to start your make up with it has a full coverage an makes my face look great while helping keep my make up smooth
Azaria V.
Miami, FL
74 reviews
Beauty Junkie Expert Level 2
Is too dusty not very comfortable using this kinf of primer. Not to Bad, But not to good... Honestly prefrer sprays o creamy Like primers
Michele H.
Holly, MI
44 reviews
Beauty Junkie Expert Level 2
I love how soft and lightweight this is. Its part of my daily makeup routine and it's also perfect for whenever I need a quick touch-up.
Wendi N.
18 reviews
I love the NYX soft focus primer. It feels like it might be a little too loose though, if that makes sense. I love it regardless though.
Angela V.
Bronx, NY
8 reviews
It's not the greatest primer of all times but it's pretty up there for the price. My skin is sensitive and it doesn't make me break out.
Octavia D.
Alexandria, VA
8 reviews
It's very light and airy. Reasonably priced and healthy for the skin. Comes in different shades to match your tone which is also amazing.
Caitlyn O.
Lehi, UT
11 reviews
I love the soft focus primer! It hides all my big pores and makes my makeup last all day. 10/10 would recommend. And I have oily skin.
Stephanie c.
Sun Prairie, WI
409 reviews
The only real downside I’ve found to this product is that you have to drink a lot of water replay because the richness of the product.
Amber R.
54 reviews
Is it better to use your fingers or the sponge that came with the primer?
Elli W.
Nashville, TN
27 reviews
I bought this primer, but noticed it smelled bad to me (like plastic or petroleum). I also had trouble finding the appropriate amount of product to use. How much do you use per application?
Danielle N.
Orlando, FL
282 reviews
What do you think NYX should do to make this product better?
sofiya a.
41 reviews
Why does this product smell weird? And what's with the bad coverage?

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