I have been using NYC New York Color Smooth Skin Loose Face Powder for several years. I love this product! It is super affordable compared to some of its competitors and works really well. I use it daily after applying concealer and foundation to help set everything. It leaves a nice matte finish. Although it comes with a little sponge applicator, I tend to use a large powder brush. With the lid on, I tap a little through the top and then apply using my brush. I find that the brush is easier to clean and provides a more even coverage than the sponge. The best part of this product is its price and availability. Although I sometimes have trouble finding it in stock, NYC products are available at Target and other major retailers throughout the country. The price is unbeatable. At $3 each, this product is a steal. Other drugstore brands market loose powder for $7-$10, where retailers like Sephora and Bareminerals sell similar products (in much smaller quantities of course) for $20! I wish N.Y.C. New York Color would come out with a loose face powder in other shades or a bronzer to compliment the two shades on the market!