NYC New York Color Liquid Eyeliner


4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,726 Reviews


Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1726)
Q&A (85)
Media (181)
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  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Jessica V.
577 reviews
Beauty Junkie Expert Level 5
This eyeliner is my favorite liner! It's so dark and it lasts really nicely throughout the day. It doesn't smudge or flake, it stays put all day long! It's also very affordable. I have gone through many many many of these eyeliners over the years and I will continue to purchase it! 💜
Samiha R.
3 reviews
MY ABSOLUTE FAVORITE LINER OF ALL TIME! This is SO black, matte finish, the brush is super thin so you can make the thinnest and sharpest winged liner ever! And this is super affordable! I went to a Duane Reade in the city by my job and they had a sale on these and it was only .39 cents, NO LIE! So I've definitely racked up on these. they last all day, smudge proof; however, if you are a teary eyed person this will smear on you because it's not waterproof, otherwise it will not move until you touch it or take it off. Excellent product!
Shonti T.
Vancouver, WA
49 reviews
This is my go to eyeliner, the brush tip applicator is the perfect size to do both simple and dramatic eye looks. This product goes on smoothly and has sort of a matte finish. Doesn't flake stays on all day.
Jaina P.
Gilbert, AZ
70 reviews
Beauty Junkie Expert Level 4
I LOVE this eyeliner! It is a brush tip applicator, but it comes to a point so you can be really precise with it. The color is very pigmented and creamy, but dries quickly. It is fairly waterproof so long as you don't rub it when it's wet. The only complaint I can find is that as the product goes onto your eye it can sometimes get a little streaky, but if I go over that spot one more time, it is perfect! This is a great everyday eyeliner and it very quick and easy to apply.
Cha H.
Marshall, MN
192 reviews
Beauty Junkie Expert Level 5
MY NUMBER 1 FAV. EYELINER OF ALL TIMES! I wear this eyeliner all the time when I put on makeup! Highly recommend it!
mariana b.
stockton, a
64 reviews
Beauty Junkie Expert Level 2
As far as drugstores eyeliner, hands down the Best, matt black, doesn't crack , especially in the corners of your eyes, long wearing wich is a Plus, an cost so inexpensive, love the clean Wing it gives..
Vilma V.
Chicago, IL
393 reviews
Beauty Junkie Expert Level 5
Decided to try this liquid liner after watching a tutorial by Chrisspy, an MUA and Ipsy stylist. It's a good liner for the price ($3).
Long lasting. Dries to a matte finish. Makes winged liner easy to apply.
Courtney H.
192 reviews
Beauty Junkie Expert Level 5
I have been using this same liquid liner for YEARS. Any time I switch I always end up back at this one. The applicator gives you the most perfect wing. The formula is matte and super black. Also some liquid liners don't lay over glitter well I've noticed in the past and I can layer this over a glitter perfectly without it looking un even in pigment. I can get super straight even lines and I've never had such an easy time doing a cat eye then I have with this liner. It's the one thing I will NEVER change in my routine.
Rosa R.
5 reviews
I love this eyeliner it dries fast , its very black & matte, & doesn't smear! Also very cheap !!!
Stephanie C.
San Antonio, TX
7 reviews
I've tried many liquid eyeliners in the past and each time I keep coming back to this one. this product is by far the best eyeliner I've ever used! Works perfect! Plus it's reasonably price at about $2 which also is a major deal breaker! I highly recommend this product!!
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Houston, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Taylor C.
Pembroke Pnes, FL
76 reviews
Beauty Junkie Expert Level 3
Is this really worth the hype? I have seen chrisspy, youtube makeup guru, rave about this little product. Is it true?

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