NYC New York Color Liquid Eyeliner


4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%


Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 375 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1,731)
Q&A (88)
Media (181)
Leave a Review
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Shala G.
Saint Paul, MN
4 reviews
The only liquid eyeliner I use! The price is amazing, it's super dark black, if I accidentally fall asleep with it on i look flawless the next morning haha I always have one in my makeup bag and one unopened at my house!
Jenny P.
Kingston, IL
8 reviews
I really enjoy this product. Very pigmented easy to use. Black as night. Drys matte and not shiny. Had a very nice brush. I've been using it for a very long time and it always works ! And great price !
Noa Q.
9 reviews
Great liquid liner! You can't beat the price for the quality you receive in this product! I bought mine at target but Walmart and ulta carry it too! It's long lasting and super black and matte! I really recommend if your on a hunt for an inexpensive liquid eyeliner!
Tianna M.
Sprngfld Gdns, NY
4 reviews
This is my go to eyeliner. I wear a cat eye almost everyday, and this has yet to let me down. It's super affordable ($2-$4), and does the job just as well, if not better than the high end liners. I'd recommend this liner to anyone whose on a budget, or anyone who just goes through eyeliner quick in general.
Noelle K.
Spruce Grove
6 reviews
Love this so much. For super cheap you get a bold dark eyeliner that lasts. I like using the brush and it comes off easy.
Lycaness ..
124 reviews
Beauty Junkie Expert Level 4
I did not like this eyeliner at all. Seriously, it is patchy. I expected a bold line, but it almost looked watered down, or faded. It did not dry well at all, and transferred to the top of my eyelid whenever I would blink. There are much better options available, but this was just awful.
Christina O.
Ashtabula, OH
35 reviews
I love eyeliner....i love the fact of how it lets people eyes be brought out i love black eyeliner the most
Letty  S.
1 review
I liked the color, is cheep and easy to find. It is a good eyeliner for beggingers. I prefer a different kind of brush.
Melissa D.
Highland, CA
43 reviews
I feel like everyone on YouTube raves about this eyeliner and I'm gonna have to agree with them. This the blackest liquid eyeliner that I own. It is a liquid formula and the lid screws off to reveal a brush tip applicator. This applicator can be a little tricky to use if you're new to it. However, after some practice the applicator becomes easier to use. The formula is liquid so you have to be careful not to look up or touch/smudge it while it's still wet, otherwise it will transfer. However, after it's completely dry, it's super black and matte. The only con is that it is not waterproof, so be careful not to come in contact with water, otherwise it will completely run and you'll end up with raccoon eyes.

The best part is that since it's NYC, it is easily found in most drugstores and the price really can't be beat!! If you see it while you're wandering down the makeup aisle, don't hesitate to give it a try.
Angela T.
Winchester , CA
8 reviews
This is a quality, super pigmented liquid liner that lasts forever!! $ is that even possible? Makes me question how some companies charge $20 for the exact same thing. If you're on the fence about buying this, just do it. You won't regret it.
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Houston, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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