NYC New York Color Liquid Eyeliner


4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,726 Reviews


Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1726)
Q&A (85)
Media (181)
Leave a Review
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Rabah G.
80 reviews
Beauty Junkie Expert Level 4
I wear this eyeliner all the time. It is great for the price and is easy to apply. I like how precise and pigmented the application is! EVERYONE should have this in their makeup drawer!
Shirley C.
Alameda , CA
7 reviews
Love the NYC Liquid Eyeliner! First of all, it is super cheap. It is very easy to apply with the brush. Although it smears in the middle of the day, but for the price you can't complain.
Sarahi M.
50 reviews
I love this liner . But you have to be careful when making a wing bc the tip can get thick bc of the amount of product it picks up . So i use the tape method and it works just fine . It dries to a matte . And i have oily lids and this seems to stay put .
Jenna J.
97 reviews
Beauty Junkie Expert Level 4
A lot of people love this. I really didn't. The formula dries very shiny and it is not easy for me to use. Still it's cheap and worth trying since I'm the only person I know who didn't love it. If you want this just try it out and it might work for you.
Carina L.
Lancaster, CA
17 reviews
Beauty Junkie Expert Level 2
I love this eyeliner! It stays on! It's Really black which I love! As well as the matte part! It's easy to work with if you use liquid eyeliners as you practice more you'll get use to it. It's a great product. NYC New York Color Liquid Eyeliner
Whitney H.
Pikeville, KY
19 reviews
Beauty Junkie Expert Level 3
The best liquid eyeliner I've ever used.. I'm not a fan of the brush but the actual product inside is amazing! It's the blackest black I found & stays put all day! I highly recommend it!
Logan S.
Waynesboro, VA
40 reviews
Beauty Junkie Expert Level 4
This product has pretty good staying power. I only have to touch up maybe one time during the day. It has a nice rich color that makes your eyes really stand out.
Gaabby G.
Lilburn, GA
22 reviews
I will never ever buy another liquid eyeliner than this ! it's sooooo easy to apply & it doesn't dry !! it also comes of so fast that's what I love the most !!! I %100 recommend this !
Veronica E.
21 reviews
Very good product 😅 I really liked it 🙃 it was very effective 🙂. I totally met my expectations 😋. I absolutely love it 😆. I really recommend it 😝 and I would totally buy it again 💓
Jenn R.
Gaffney, SC
3 reviews
This eyeliner works for my "not so fancy" days where I still wear makeup but not all out. Pigment is good after 2 layers and applicator is easy to use. Good amount of product in tube.
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Houston, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Taylor C.
Pembroke Pnes, FL
76 reviews
Beauty Junkie Expert Level 3
Is this really worth the hype? I have seen chrisspy, youtube makeup guru, rave about this little product. Is it true?

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