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NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #78 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,714 Reviews

Product Description

Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1714)
Q&A (85)
Media (181)
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  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Monique e.
Bakersfield, CA
26 reviews
I would recommend this product to a new makeup user
So easy to apply and learn to do a wing i look . it is a good drug store liner for the price it is almost a dupe for kat von d liner
Lauren S.
76 reviews
Beauty Junkie Expert Level 4
This is my go-to eyeliner. It definitely takes a steady hand but it's SO black and so matte. You get a lot of product for under $3. I actually used it for my Halloween makeup last year.
Nicole T.
Chesapeake Cy, MD
48 reviews
Beauty Junkie Expert Level 4
This product is really great. People who wear lots of liquid liner every day like myself, need something to depend on not to smudge or smear all over. And this is defiantly the product to satisfy my makeup needs.
Angelica M.
53 reviews
This eyeliner is so cheap and amazzzzing! It glides and drys so perfect. Nice and black. Doesn't get flaky. Love it! Its perfect to do a wing and thin lines btw.
Amber Q.
174 reviews
Beauty Junkie Expert Level 2
I can't believe they discontinued this liner. This was my go to for the longest. NYC needs to bring this liner back like yesterday. I think we need to petition and get this back in stores.
Marisol G.
142 reviews
This liquid eye liner is one of my favorites, but lately It hasn't been working for me, due to an eye infection that is not caused by the eyeliner, but I highly recommend this product.
Staten Island , NY
4 reviews
I love love love!!!!This eyeliner!!! it is a good eyeliner but the only downside would be a that after u put it on u have to let it dry a little before u blink cause if it is not dry it smears all over ur eyelid
Briana C.
Colorado Springs, CO
13 reviews
HANDS DOWN the best liquid eyeliner I've ever used!! You can't beat the price or the payoff. It's better than any sold at Sephora. I got mine at target. But you can get it just about t any drug store. Love it!!
Lillian W.
16 reviews
This eyeliner works very well. It goes on smoothly and evenly. It takes a few times to get used to - as do most liquid eyeliners. The only problem is the duration. It doesn't last all day like some eyeliners.
Sarah P.
Fresno, CA
52 reviews
I really love this eyeliner, it is my most favorite #1 eyeliner ! :) It works so good & perfect plus cheap. I don't see a reason to spend on other pricey liquid eyeliner when it is already a good deal & affordable.
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Austin, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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