Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #78 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,717 Reviews

Product Description

Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
see more...

Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1717)
Q&A (85)
Media (181)
Buy on Walmart
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
FullTimeJazmin V.
218 reviews
Beauty Junkie Expert Level 4
The formula is very wet and takes a while to dry. You'll need to keep eye closed and fan with your hand, otherwise it will transfer. I love that it dries dark black matte and its wand is beginner friendly. Best of all its affordable!!
Madeline  H.
Colorado Spgs, CO
48 reviews
It's a little tricky to use at first but as soon as you get the hang of it it's amazing! It's one of the most pigmented eyeliners I've ever used and it doesn't move at all!! I seriously could not say enough good things about it! The price for it is incredible too!!
Jasmine M.
Fort Lauderdale , Fl
31 reviews
I absolutely love this liquid eyeliner it lasts all day and the wand is sterdy enough to do the wing look. this is my favorite eyeliner and not to mention the price is cheap great drugstore find
Sarah B.
Lakeview, OH
13 reviews
This is so nice! It makes it so easy to get a precise line with the brush! Love it! It's is so very black and when doing a wing liner its so easy to get that nice flick.
Macey T.
Saint Albans, VT
14 reviews
This is probably one of the best eyeliners that i have ever used. As a makeup enthusiast, I've tried MANY eyeliners and this one is the best. I use it every single day. It never fails to impress me. Color is opaque, the liner says in place ALL day, and looks flawless.
Nicole P.
Staten Island, NY
22 reviews
It's a good product if you can't find E.L.F eyeliner.

It's okay, you get your money's worth. By half way through the day, it's faded, and some of my wing usually falls off. And I have to reapply which I hate doing.

My skin isn't that bad. It's more normal than oily but I always have to reapply.
Karen R.
Waterbury Ctr , VT
39 reviews
Beauty Junkie Expert Level 1
This is my favorite eyeliner because of the brush and the pigment. I don't like felt tip liners and this one is a thin brush which I love. It's super inexpensive. All my high end liners just sit there and this one gets all my love.
Morgan W.
Los Angeles, CA
24 reviews
Finally got this after hearing so many Youtube makeup artists rave about it! I love it! My HG eyeliner is usually the Wet n Wild Mega Eyes liner, but now it's both of these. I'm a fan of liquid eyeliners with a brush tip, so give this a try if you prefer brush over felt!
Catalina A.
Kissimmee, FL
126 reviews
I love this eyeliner. the tip is so easy to move around and I like it because it dries fast. the only problem is that it isn't water proof. I may need to find a long lasting waterproof setting spray.
Abigail B.
New York
12 reviews
I really like how black and matte this. But the wand is way way way too long to have a precise wing or liner in general. If you are used to that then in won't be a problem, but for non-experts or beginners this is not a good one to get even though it is affordable.
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Austin, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

Sign up to join our community!

influenster cashback

Influenster and Ebates are partnering up to offer you CASH BACK!

Join more than 12 million members earning
Cash Back when you shop at your favorite stores!

Please confirm your email address.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.