NYC New York Color Liquid Eyeliner


4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%


Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1726)
Q&A (85)
Media (181)
Leave a Review
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Caitlyn E.
15 reviews
I think the best thing about this eyeliner is the brush. You can't really find brushes like this in liquid eyeliner too much anymore, and it's excellent for achieving that perfect little flick. My only problem with this eyeliner is the formula. The formula isn't too great, it's a little thin and it rubs off a bit too easily for my liking, but all in all its still a great product for its price.
Teran F.
788 reviews
Beauty Junkie Expert Level 5
It's good liquid eyeliner, and not that expensive either and it also super black, which i like a lot. and stays on all day long so give it perfect recommend for it. #backyardbash
Marina J.
42 reviews
Love love love this eyeliner! Granted, I am known for messing it up sometimes during application for being unable to keep a steady hand, but the product itself is great! Inexpensive and easy to apply (if you have more coordination than I do)
Marian P.
Port Arthur, TX
89 reviews
This is THE BEST liquid eyeliner I have ever tried and the price is right. It beats all of the other high end eyeliners I have used in the past. It's very dark and matte just how I like it
Carmen C.
Milwaukee, WI
252 reviews
Best drugstore liquid eyeliner! I love that it's super affordable too! It's super black, very matte and easy to work with! I always pick mine up at target and I've been using this eyeliner for years now!
Tristyn B.
Portland, PA
28 reviews
This is a good eyeliner with a nice, matte formula, and it is a very rich black. However my only issue is that the brush is a little too blunt for my liking, it's hard to get those really sharp wings.
jessica g.
Moberly, MO
5 reviews
AMAZING!!!!!!I absolutely love this stuff! I have never been able to donwinged liner but with this tiny brush It makes things very easy! I also one of those peoole that their eyeliner runs easily... Not with this stuff when you paint it on it is there until you wash your face!
Linda T.
313 reviews
Beauty Junkie Expert Level 4
This is a good eyeliner! I use it to do cat eyes and it's easy to apply but it does take forever to dry. Maybe 25 seconds so be careful because it will smudge if it's not dried! But other than that, it stayed on long and didn't smudge after so that's good!
Alana G.
San Antonio, TX
21 reviews
Beauty Junkie Expert Level 1
Nothing was more tragic to me than hearing about the end of NYC cosmetics :' (
I truly love this eyeliner the most out of all liquid liners I've tried. The brush is the perfect length and the liner itself is so black and so matte and has never gotten blotchy throughout the day! It'll be tough to find a liner that compares!
Julia R.
Melbourne, FL
75 reviews
Beauty Junkie Expert Level 3
This is the blackest eyeliner I've ever used and it applies so evenly and smooth. It's so affordable as well. I use it for the perfect wing and it works perfectly for that! Totally would recommend!!
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Houston, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Taylor C.
Pembroke Pnes, FL
76 reviews
Beauty Junkie Expert Level 3
Is this really worth the hype? I have seen chrisspy, youtube makeup guru, rave about this little product. Is it true?

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