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NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #88 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,722 Reviews


Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1722)
Q&A (85)
Media (181)
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Victoria C.
Boston, MA
82 reviews
This is my favorite eyeliner of all time. It is the blackest, the most long wearing, the most precise. Essentially any good adjective you can use when it comes to liquid eyeliner, this is it. Will repurchase again and again, I recommend it to anyone who likes good liquid eyeliner, then throw out it's low price at the end as an added bonus
Florentina D.
Beacon falls, CT
62 reviews
Beauty Junkie Expert Level 3
Great eyeliner and so cheap it's actually one of the best blackest black eyeliner out there it beats even higher end products I love it
Have a little hard time finding it at the store cuz it's alleyways sold out
Leslie M.
48 reviews
My favorite liquid eyeliner ever. The brush is long and flexible but firm enough to create a solid, thin line. I was hesitant to try it at first thinking that it would be "cheap quaility" due to the price but I was so very wrong. It dries fast, lasts all day and is really opaque and smooth. The price is a huge plus, I don't feel like I'm getting ripped off like I feel when I purchase more expensive makeup have has less product. I am loving the NYC brand more and more with everything I try from them.
Brittanie M.
8 reviews
Beauty Junkie Expert Level 1
GREAT! GREAT! GREAT! The applicator gives a very smooth pay off. It last all day for me. It's hard to find a brush application liquid eyeliner that dries matte but NYC has done it! The only eyeliner I wear.
Makkell B.
258 reviews
Beauty Junkie Expert Level 4
If you want sharp, crisp wings, look no further because this is exactly the product you need. The application is soooo smooth and the color is so dark and bold. I prefer the black and it only takes one coat!
Britney Mae O.
Louisville, KY
47 reviews
Beauty Junkie Expert Level 3
This is the only eyeliner I trust myself with. It has sturdy bristles for application and you can make a thin or thick line. I have backups at all times because it's super hard to find because so many people like it and it's never in stock.
Eileen M.
65 reviews
Beauty Junkie Expert Level 2
I can't stress enough how amazing this product is. I love how easy it is to use and how easy to find it is. It's so cheap and stays on forever. The brush is very fine and lets you get a very precise line.
Adriana A.
Chula Vista, CA
20 reviews
This is the most affordable liquid eyeliner out there. it goes on easily and is super black. it lasts all day as well, unless you're rubbing your eyes. It is my favorite eyeliner, I always pick it up at target or walmart
Shonti T.
Vancouver, WA
49 reviews
This is my go to eyeliner, the brush tip applicator is the perfect size to do both simple and dramatic eye looks. This product goes on smoothly and has sort of a matte finish. Doesn't flake stays on all day.
Emma E.
63 reviews
Pretty sure this is everyone's favorite eyeliner! I use this product at least 4 days a week! My friend first introduced me to this and I've been in love ever since! I've gone through 2 of these and will continue to keep repurchasing it!
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Houston, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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NYC New York Color Liquid Eyeliner
NYC New York Color
NYC New York Color Liquid Eyeliner