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NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #88 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,722 Reviews


Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1722)
Q&A (85)
Media (181)
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Logan J.
Los Angeles, CA
47 reviews
Beauty Junkie Expert Level 2
I love this eyeliner.
It was the first liquid eyeliner I ever used.
I've searched high and low for one as easy to use and as good ever since it stopped being sold in stores and no where compares.
For a while I was carrying an empty one just to use the brush.
Bring it back stores bring it back.
It was sold at rite aid for 1.99
Kiana D.
178 reviews
Beauty Junkie Expert Level 3
ALL TIME FAVORITE LIQUID EYELINER!!!! But I’m so upset that they have discontinued it. 😢😩 the black is very dark and shows so well on dark skin when creating a wing liner. Applies easily as well. I’d still recommend even though it’s discontinued.
Courtney T.
366 reviews
Beauty Junkie Expert Level 5
This is the best liquid eyeliner ever. It’s incredible how affordable it is. It’s super black and dries down to a matte finish, which I prefer. It lasts all day long until I intentionally wash it off. Will forever be a staple in my collection.
Yolanda M.
Seagoville , TX
120 reviews
Beauty Junkie Expert Level 3
This is one of the best drugstore eyeliners that I have ever tried, it’s super easy to work with and it’s super affordable as well , I love creating a winged liner with this . The only thing that makes me sad it’s that’s is been discontinued
Ravan A.
Pittsburgh, PA
409 reviews
Beauty Junkie Expert Level 4
I actually love this liner it was my first liquid liner ever and it’s dirt cheap. I would recommend it to anyone who wants to give liquid liner a try for the first time.
Nathaly C.
Miami, FL
33 reviews
Beauty Junkie Expert Level 1
I love this eyeliner! By far my favorite eyeliner from the drugstore, and in general honestly! Sad to say they don’t sell it in America anymore but it’s worth buying it on eBay/Amazon! It’s matte and doesn’t transfer
Briana B.
Sacramento, CA
182 reviews
Beauty Junkie Expert Level 1
I'm not good AT ALL at doing wings so I cannot judge it on that. There's too much product and it's very wet for me to try and do wings as a beginner however it's really good for doing lip art which is what I had used it for.
Hiliary O.
12 reviews
The applicator on these NYC liners is so incredibly difficult to use, I would never repurchase. Don’t buy this unless you have super steady hands and a lot of makeup confidence because it will ruin your day.
Kristina A.
Santa Paula, CA
92 reviews
Beauty Junkie Expert Level 2
LOVE LOVE LOVE this eyeliner! The blackest eyeliner I have ever tried. I would use a brush from a different eyeliner with this because the long wand of this was hard for me but loved the matte black color.
Fatima G.
Long Beach
49 reviews
Beauty Junkie Expert Level 1
I'm so sad it is not an easy to find product. This eyeliner is the best black matte eyeliner there was at the drugstore. If you do come across it snag up a few because it is such an amazing formula.
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Houston, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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NYC New York Color Liquid Eyeliner
NYC New York Color
NYC New York Color Liquid Eyeliner