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NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #88 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,722 Reviews


Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1722)
Q&A (85)
Media (181)
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Sarah D.
Towson, MD
48 reviews
Beauty Junkie Expert Level 3
This product is great!! Super cheap, lasts a long time, excellent pigmentation. I rarely make mistakes while using it, too, because it allows you to create wings so easily. Definitely will not spend money on high end eyeliners as long as this is on the market.
Marissa V.
Lubbock, TX
27 reviews
This is my absolute favorite liquid eyeliner!!! Especially for winged liner!!! These has definitely made me look like a pro!! Since the brush is fine it gives you more control to get that perfect wing!! I recommend this to every friend!!
Ashley G.
Los Angeles , CA
136 reviews
Beauty Junkie Expert Level 3
Really enjoy this affordable liner! It is very black and lasts long on the lid! Only thing I don't like is that the brush differ from one another. Some are thin and perfect and some are thick and at times hard to work with. But overall good affordable product!
Jessica W.
91 reviews
Beauty Junkie Expert Level 4
My go to liquid eyeliner! Although the wand is a little long, once you get used to it you'll be in love! I use this eyeliner everyday, I've tried other brands but I always find myself going back to it and the price makes it even better! Always will recommend!
Julie T.
Morrow, GA
48 reviews
For $2-3 you can't go wrong with this. Black liquid liner with a brush like applicator that's perfect for the wings and did i mention $2??! I bought two of them from target, one to use and one as my backup for when I run out and it also just satisfies me from the nauseating feeling to running out of liners
Maritza L.
25 reviews
Beauty Junkie Expert Level 1
By far the best eyeliner I have owned, the wand/brush make it so easy to apply. It comes out so dark and matte, it's perfect for a good precise wing and is so inexpensive. I've tried so many other high end eyeliners from Stilla to Kat Von D and I always go back to my NYC one.
Xochitl V.
Brandon, MS
33 reviews
Yes yes yes! I have so many good things I can say for this product! I recommend it more than some expensive brands
The applicator makes it easy to get a sharp wing and it is super pigmented.also you can't beat the price! Awesome deal
gabbie m.
75 reviews
Beauty Junkie Expert Level 4
This is a nice product especially for the price i love how it looks on me at first but after like 45min to an hr it smudges on the top of my eyelids and makes it look as if I'm wearing black eyeshadow i have oily skin so i make sure i wash my face before makeup but not sure if that would be the problem but its an okay product don't think i will purchase again
Vanessa G.
Fort Worth, TX
112 reviews
Beauty Junkie Expert Level 3
If you don't have this, go out and buy this now!! I would choose this over any high end brand every time! It's very affordable and very good! It dries down to a matte black and it's awesome for learning how to do a wing. Makes the wing easier to draw on!
Jenn b.
67 reviews
Beauty Junkie Expert Level 2
The only eyeliner I will use i love it, it doesn't leave a crease and it lasts me all day and night it is also really pigmented to it stays back all day and i love it it's hard to find a good eyeliner that's lasts long I recommend this liner to everyone.
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Houston, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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NYC New York Color Liquid Eyeliner
NYC New York Color
NYC New York Color Liquid Eyeliner