Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #78 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,716 Reviews

Product Description

Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
see more...

Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1716)
Q&A (85)
Media (181)
Buy on Walmart
REVIEWS
PRODUCT HIGHLIGHTS
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Sukhi M.
Chico , CA
11 reviews
I was kind of nervous to try this eyeliner because of the shape of the applicator, I am use to the thicker applicators. OMG!!! I am so in love with this eyeliner and for the price just blows my mind!! I've purchased the Stella eyeliner, Tarte eyeliner, Kat Von D eyeliner and other eyeliners that are way pricer and they dry up in a month or 2. This could be because it is a pen type eyeliner (they cost about $ 20 each). However, now that I've tried the NY eyeliner, I am happy I did. This eyeliner is so easy to use for me and even my younger sister liked it and she is just learning how to use liquid eyeliners. I'd give this a chance if you are new to eyeliners. This is the best one and I've tried MANY liquid eyeliners from drug stores and high end ones as well.
Andrea M.
95 reviews
Beauty Junkie Expert Level 4
This is definitely an awesome liquid liner for the price. It goes on quite dark black and it also is good for making wings and stuff. I was honestly surprised at how I expensive it is compared to other liners. I'd rebuy.
Ashley W.
Green Cv Spgs, FL
11 reviews
Giving this product 5 stars and it deserves every bit of it! I usually use the Loreal max studio gel eyeliner and apply it with an angled eyeliner brush, but found this product in my makeup bag (I think my sister accidentally stuck it in my bag! Sorry not sorry!!), and decided to try it. I love it! It goes on so easily and smoothly!! I have huge eyes and my eyeliner usually comes off onto my crease as the day goes on, or sometimes right after I apply it! I haven't had that problem with this eyeliner yet! It dries so quickly and lasts all day! I can put it on with one hand, with both eyes open (I usually have to close the eye in working on and pull it to the side to get a straight line!!). I'm excited that I found this product! It's one of my new faves!
Annette G.
Vista, CA
197 reviews
Beauty Junkie Expert Level 5
First off, I would like to add this this product is no longer sold in 5ml. The ones sold in drugstores around me are now 0.15 fl oz, 4.7ml.

Now for the review bit, I bought this product per recommendation of Chrisspy on YouTube. She was raving so much about it, saying that she had tried what seemed like every eyeliner out there and this was her holy grail. I had just run out of the one I had, so I bought this. Now I see what all the hype is about! It makes the perfect wings, it's matte black and seems to be bomb proof. I had the worst allergies that caused my eyes to be runny and this did not budge. Perfect product for a perfect price! I will definitely repurchase!
Liz R.
Mountain View, CA
4 reviews
I have been using this eyeliner for years and it never lets me down! It is super easy to use, goes on smoothly, evenly, and doesn't crackle or flake throughout the day. I use it every day for basic eye makeup enhancement a or occasionally for an extreme cat eye when I am planning on going out with the girls. The brush is user friendly and is perfect for beginners who don't quite believe in their ability to use liquid liner yet. This bottle has a great amount of product and usually lasts me over a month or two months. (I try to toss eye products somewhere between then, because they can cause eye problems if kept longer.) It is also offered at a great price and doesn't take up much space in a makeup bag! Try it out! You won't be disappointed. :)
Alina E.
Defiance, OH
161 reviews
Beauty Junkie Expert Level 4
Super cheap, and I have repurchased a few times, but as soon as your eyes water the eyeliner is ruined. Wish they came out with a waterproof version. Would recommend to those on a budget.
Heather C.
El Paso, TX
20 reviews
I love this so much. Although I can no longer find this at any of the Walgreens nor Walmart near my house I will repurchase it from online! My eye color is brown and it went so good with my eyes! Totally recommend
Valentina C.
45 reviews
Beauty Junkie Expert Level 1
Ok si this product is good but is not the best one. Is my first using this product. Yeah is really easy to apply but I have one of the ELF and is more easy and is more cheap, the packing is really basic but cute
Taylor M.
Chandler, AZ
59 reviews
This is by far my favorite drugstore eyeliner!!! So dark and matte sometimes I even choose to use the NYC one over my high end brands. Will always be one of my favs!
feyjon c.
Corona, NY
47 reviews
Beauty Junkie Expert Level 3
Have been using this liner for years, and can say it never disappoints. I always have to grab it when it's on sale at my local drug store, but even when it's not on sale it's affordable. I wild recommend it simply because it isn't felt tip, it's like a paint brush, so to me personally it is easier to use to make the perfect winged liner. The black is so bold and long lasting. I believe it's even better than higher end products. I live for this liner and don't see myself using any other liquid liner.
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Austin, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

Sign up to join our community!

influenster cashback

Influenster and Ebates are partnering up to offer you CASH BACK!

Join more than 12 million members earning
Cash Back when you shop at your favorite stores!

Please confirm your email address.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.