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NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #78 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,717 Reviews

Product Description

Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1717)
Q&A (85)
Media (181)
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  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Victoria G.
San Antonio, TX
28 reviews
Beauty Junkie Expert Level 1
Hands down the best eyeliner ever. Its only $2 and crazy pigmented. The bristles are soft, dense and long giving you an easy application. The tip moves just enough to give the perfect amount of control. When I use this eyeliner it takes me maybe 30 seconds to do a perfect wing. 
Yamileth C.
Tyler, TX
61 reviews
Beauty Junkie Expert Level 3
Best eyeliner!! It’s like $3, super affordable and drugstore! This is the only eyeliner I use now, I trust this specific one. I recommend to everyone. This eyeliner makes application so easy and fast.
rachel f.
21 reviews
Best. Eyeliner that I have ever purchased. It drys quick and the brush is fine and make immaculate fine lines for my fresh cat eye look.. it's so good that beauty doesn't have to cost an arm and a leg. 😁
Yari R.
Merced, CA
4 reviews
Okay !!!!!!
Do want a liquid liner that works amazing ,
But you dont want to pay more than 15$ for it !?
Well this little bad boy right here is the 1 for you !!! For only $2 bucks !!! The brush gets as precise as you want it !! And it goes on smooth and dries soo fast !!! I love using it when i do glitters , or when im on the go and need a quick pretty wing ! You can be simple with this babe , or you can go BOLD !!! Seriously try now !!! Its soo worth it and sooooo cheap !!! You need it in your life !!! Look at me using it !! #proved #Nycliner #Amazing #budget #holygrail
Cat M.
Evans, CO
23 reviews
I absolutely love this eyeliner. It goes on smooth and is my go-to when it comes to winged eyeliner. The brush is small enough to get nice thin wings without help. At first when there is a lot of product you do have to wipe the brush against the opening if you're going for a thinner line but the brush is perfect for it.

I previously used another NYC eyeliner that I also loved but it had a stiff brush that when the eyeliner was new it was horrible to try to do thin wings with. It does smudge a little at the end of the day but there is zero fallout with this eyeliner even on days like today where my eyes are dry and I'm constantly putting eye drops in my eyes which is a huge win for me as I take a medication that causes dry eyes.

Sometimes it is a little on the watery side and so you may need to do an additional coat for thicker lines but considering I like a nice wispy wing on my eyeliner I'm in LOVE!
Samiha R.
3 reviews
MY ABSOLUTE FAVORITE LINER OF ALL TIME! This is SO black, matte finish, the brush is super thin so you can make the thinnest and sharpest winged liner ever! And this is super affordable! I went to a Duane Reade in the city by my job and they had a sale on these and it was only .39 cents, NO LIE! So I've definitely racked up on these. they last all day, smudge proof; however, if you are a teary eyed person this will smear on you because it's not waterproof, otherwise it will not move until you touch it or take it off. Excellent product!
Kirstin M.
Richmond, MI
276 reviews
Beauty Junkie Expert Level 5
Favorite liquid liner of ALL TIME! Not just for the drugstore... but overall period! This glides on so easy and makes it simple to do a wing liner. It's extremely matte and pigmented! I think it's around $3.00!
Wendy A.
4 reviews
One of my ALL TIME FAVORITE eyeliners!!.. easy to work with, & best of all it dries MATTE.. which is one of the things that I look for in an eyeliner.... LOVE it and I would really recommend this liner
Ciera O.
152 reviews
Beauty Junkie Expert Level 3
Hands down the best liquid liner I’ve ever tried. I use it daily. Great for creating a wing or just an every day across the lid line. I’m a repeat user and will always repurchase. Definitely recommend!
Mel A.
North Hollywood, CA
29 reviews
I've always had a hard time finding the perfect eyeliner. I've tried so many from the priciest to drug store eyeliners. This is my absolute favorite eyeliner, it's really dark not shiny and stays on all day. Really affordable
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Austin, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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