Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #78 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,715 Reviews

Product Description

Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
see more...

Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1715)
Q&A (85)
Media (181)
Buy on Walmart
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Sheareliz M.
264 reviews
Beauty Junkie Expert Level 4
Absolute favorite EVER. It’s 1.99 and it brings a lot of product. Doesn’t dry out . The applicator is great, it’s actually how I learned to wing it and it’s long lasting. If I had to change something about it, it would be that it’d be waterproof by for $2 come on! It’s perfect and I love it!!!!
Laura J.
Mission , TX
56 reviews
Beauty Junkie Expert Level 1
My holy grail liquid eyeliner, it’s super black and pigmented, it lasts forever on the eyes, and the brush is so awesome for making the perfect wing. I’m so sad NYC isn’t being sold in the US anymore, I guess I’ll have to find a new favorite once mine run out!
Melissa D.
122 reviews
Beauty Junkie Expert Level 4
This is one of the best liquid eyeliners for a wing! It's one of the darkest matte blacks I've ever tried and the price is just amazing! I hope I never have to be without this drugstore gem in my life. The product amount seems to
Be more than other Liquid eye liners because it lasts me for a long time.
Krysteene M.
Mililani , HI
97 reviews
Beauty Junkie Expert Level 2
Guys this right here is bomb dot com!! I love this eyeliner so much! It’s super black and it applies on so easily. It comes in a nice package little tube that you can just put in your bag to go. I do need another one so I’ll be purchasing this eyeliner soon. Im almost out with my second eyeliner. If you are a person who loves black eyeliner, you will definitely love this eyeliner. I kid you not I have not change to any other eyeliner since I got a hold of this eyeliner. Most definitely my all time favorite ♥️
Kc G.
Santa Monica
33 reviews
Beauty Junkie Expert Level 1
This was THE BEST drugstore eyeliner, so sad that they discontinued it. It was my go to liquid eyeliner since the day I started getting into makeup due to the fact that it was so easy to work with, super pigmented, a nice dark shade of Black & super affordable.
Lydia G.
Pico Rivera
88 reviews
Beauty Junkie Expert Level 2
I love this one. The brush applicator is perfect and thin. Very black pigment. Only downside is they discontinued this in California. I believe you can still buy it online. I wish they’d bring it back because it was sooo good and inexpensive
Koraima P.
La Palma, CA
302 reviews
Beauty Junkie Expert Level 5
This is one of the best if not the best drugstore eyeliners. Ecerything about it is so good the brush, pigment, and formula. In my opinion it does compare a little to the NYX one but this one is much darker which is what I love. Unfortunately they no longer sell it at stores around here. I use to buy mine at target or cvs for about $3. Very good quality.
Taylor S.
Palatine, IL
16 reviews
Beauty Junkie Expert Level 2
The only reason that this doesn't have 5 stars is because it's no longer easily available. This was my absolute favorite eyeliner. I've gone through at least 3 tubes of it. But alas, I'm no longer able to just go to Target and buy it. Which breaks my heart. The brush can be a bit tricky to get used to, but once you've got a handle on it, it's a dream. It lasts all day and you can make the biggest wings possible and they don't budge. Not to mention the price tag is perfect. If I were still able to buy it, it would be a 5/5.
Lourdes G.
13 reviews
I could not say enough great things about this eyeliner! I LOVE IT. I’ve been using this for over five years now! I started with this eyeliner and despite trying other bigger brands, I always come back to it. The brush is not felt, it’s an actual brush which allows for so much more control to be able to really give that sharp fleek of your wing! The color is so pigmented and dark black. It doesn’t flake and stays on all day! It’s a definite favorite! 
Courtney S.
Katy, TX
37 reviews
Beauty Junkie Expert Level 1
THIS PRODUCT IS MY RIGHT HAND, ITS MY GO-TO. I absolutely adore this eyeliner and refuse to use anything else. Like any liquid eyeliner, it takes a little bit to get used to but it is so good about not smudging and staying put, it doesn't matter the kind of day or what activity you are doing. Once this eyeliner is on, it's on until you take it off yourself.

*Extra info: My eye color is dark brown and the color I get is black.   
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Austin, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

Sign up to join our community!

influenster cashback

Influenster and Ebates are partnering up to offer you CASH BACK!

Join more than 12 million members earning
Cash Back when you shop at your favorite stores!

Please confirm your email address.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.