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NYC New York Color Liquid Eyeliner


4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,722 Reviews


Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1722)
Q&A (85)
Media (181)
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Tatiana G.
Anchorage, Ak
9 reviews
Beauty Junkie Expert Level 1
I’d recently reviewed the pen style liquid liner from NYC, which only made me more intrigued to try the original. The NYC Liquid Eyeliner is an item I’ve heard good things about many times, but I just prefer the pen style liners better. But I was actually pleasantly surprised with their liner pen, so I figured I needed to see for myself if this was worth the raves. I have to say I love the formula in that it’s very black and almost creamy in consistency. It dries matte and is so opaque. On the other hand, it’s not waterproof so if your eyes tend to tear you wanna be careful with this one. Although it’s not waterproof, it doesn’t smudge into my crease and lasts until the end of the day. I’ve been using artificial tears like crazy lately and I noticed some of my wing rubbed off when I dried my eyes. It also doesn’t get watery like the liners you have to shake, it just stays the same consistency all the time.
This is my holy grail eyeliner. I have strayed but I always come back because it's the perfect matte black, doesn't transfer, it's super affordable and I love the applicator as well.
Amy P.
Bradenton, FL
10 reviews
It's very affordable and it has great rich color compared to other types of liquid eyeliners that are very watery, but this one is just amazing honestly. I've been using this for about 3 years and I do not use any other.
Elvira D.
Diamond Springs, CA
44 reviews
This is my go to eyeliner! It glides on super nice and stays on all day and easily comes off when I need it to. Sometimes I wish the brush was a bit shorter, and at times it ripples on my eyelid cause I takes skin with it when I'm applying it but other than that, its all great!
Brittany D.
Philadelphia , PA
127 reviews
Beauty Junkie Expert Level 1
This is my holy grail liquid eyeliner! It applies nicely and the wand is perfect for a precise wing. This product last all day and it is super affordable! The price is super affordable! This product is strongly recommended!
Lauren H.
Holden , LA
120 reviews
Beauty Junkie Expert Level 3
I love this eyeliner so much. It's incredibly black and goes on smoothly. I don't recommend it for beginners though as any liquid eyeliner though but I think this is a great one to have in your makeup kit. Cheap price point also!
Christina B.
18 reviews
This eyeliner is perfect for on the go people . You can get this product at your local drugstore. This will be my third time using this product. The eyeliner slides on very well, and last all day long! If you don't have it now , I suggest getting it soon !
Jessica B.
Atlanta, GA
81 reviews
Beauty Junkie Expert Level 2
If you are looking for a great affordable liquid liner then this is the one for you! It is crazy affordable, easy to use , and Matte! I do wish it was super black but it's still decently dark. I love this eyeliner and for the price you can't beat it!
Meghan F.
29 reviews
Beauty Junkie Expert Level 1
This is my holy grail eyeliner. I'm so sad they don't sell in America anymore! It's so easy to use, the formula is amazing and it lasts all day. I have had a really hard time finding something better. My winged liner is just not the same without it!
Sarah D.
130 reviews
I've used a lot of liquid eyeliners and I absolutely swear this is one of the best. What I love is the brush applicator, thin yet it holds a ton of liner and lightweight in the hand to control. I am able to get the thinnest blackest line so close to my lashline that it is unreal for such an inexpensive product. I have gotten many, many compliments when wearing this and have bought this for several friends couldn't stop laughing when I gave this to them. They tried it and had the same experience as me. I don't use many waterproof liners other than MAC, so if waterproof is what your wanting don't try this. If your new to liquid liners start here, you won't be disappointed. (Sorry the picture Is a bit blurry 😩)
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Houston, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Taylor C.
Pembroke Pnes, FL
76 reviews
Beauty Junkie Expert Level 3
Is this really worth the hype? I have seen chrisspy, youtube makeup guru, rave about this little product. Is it true?

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