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NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #78 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,717 Reviews

Product Description

Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1717)
Q&A (85)
Media (181)
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  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Jessica R.
Myrtle Beach, SC
107 reviews
Beauty Junkie Expert Level 5
My absolute favorite liquid eyeliner. I stray sometimes and try new brands and regret it every single time. This doesn't move, it dries quick, it is pitch black and very easy to use. I seriously will never have another holy grail liner and the price is amazing!
PTY 869271Yulianny G.
Miami, FL
224 reviews
In my quest for perfect eyeliners, I was testing NYC eyeliner, an eyeliner I've listened to many people recommend not only for its super-low price, but also for its incredible formula.
Although I have been using it for more than six months, I have only used it over and over, but in the last month I only used this one and during this time I had experiences of "I love" and at the same time "I hate it" .
It is exactly the same size as a regular lipgloss, I like it to be compact and have a plastic packaging, but with the passing of the days the letters in silver tone fade to remain with the packaging of a uniform tone.The NYC liquid eyeliner applicator is not the easiest to use, the brush is very long and moves very easily when you are drawing the line, so I suggest doing it more carefully than usual or if you do not use another brush .The formula is very liquid, so it is easier to spot the eye with NYC liquid eyeliner, but at the same time it is very pigmented.
It is a pharmacy product and although when it is freshly applied it looks very shiny, once it dries it it completely matte and that is a bit difficult to find in pharmacy eyeliners.I love how it looks in my eyes once it dries in mate, this is an excellent affordable product, which I highly recommend.
Alondra H.
30 reviews
I usually don't use liquid but I love this liquid eyeliner which is very hard for me to work with. 🤔 it's very pigmented and I highly recommend if your a newbie with winged eyeliner, I would def. buy again!
Amira J.
Honey Grove
12 reviews
I will be throwing away this product. I have used it twice and BOTH times it has burned my eyes so so bad. I know a lot of people love this product but I would never recommend this, especially if you have sensitive eyes.
Shala G.
Saint Paul, MN
4 reviews
The only liquid eyeliner I use! The price is amazing, it's super dark black, if I accidentally fall asleep with it on i look flawless the next morning haha I always have one in my makeup bag and one unopened at my house!
Tianna M.
Sprngfld Gdns, NY
3 reviews
This is my go to eyeliner. I wear a cat eye almost everyday, and this has yet to let me down. It's super affordable ($2-$4), and does the job just as well, if not better than the high end liners. I'd recommend this liner to anyone whose on a budget, or anyone who just goes through eyeliner quick in general.
Krystal H.
Rock Hill, SC
112 reviews
Beauty Junkie Expert Level 3
I use this liquid liner every day. I perform on stage and this is my go to. And I wear it to the office. The brush is small so you don't make huge mistake abs and handle is great for control. For a good value you get a highly pigmented liner with minimum fall out
Sidney D.
44 reviews
This liner is my favorite liquid liner from the drugstore. It's super cheap, super long wearing, and super black. I recommend this for all liquid eyeliner lovers the wand is easy to use (especially if you balance your arm on a desk or something.. just a tip)
Estrella Z.
7 reviews
This eyeliner is reallllly easy to use on any eye look! Especially for glitter eye uses. Since I would use the NYC pencil for eyeliner it would wipe away glitter. With this, it stays in place and is easy to apply !
Sheena C.
Lathrop, MO
46 reviews
Beauty Junkie Expert Level 1
This is my go to liner. I recently ran out and all I had was a pencil. Turned out awful! The NYC eyeliner is the best! I love the felt tip, draws a nice line, with no touch up, easy to apply, lasts all day, no smudge either! Couldn't be happier with this product. I'll absolutely continue to buy this!!!
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Austin, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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