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NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #78 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,717 Reviews

Product Description

Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1717)
Q&A (85)
Media (181)
Buy on Walmart
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Natalie D.
24 reviews
Producto económico, duradero para cualquier ocasión resaltan el colordenador de  ojos. Es super  ligero de larga duración durante el día o noche. Sinceramente,se los recomiendo. 
Maria jose E.
39 reviews
I loved this eyeliner, it fulfills what it promises, the applicator is perfect, and lasts a long time, I loved it totally, I want to buy it again, but lately i don't find the eyeliner in the shops.
100 reviews
Beauty Junkie Expert Level 2
So amazed by this. The color is pigmented for a nice sharp wing. It compliments my brown eyes and so easy to apply. I totally recommend this to anyone who wants a nice sharp wing. I would totally buy again.
Faiza I.
Etobicoke, ON
41 reviews
Beauty Junkie Expert Level 1
Hands down the best eyeliner!!! I am more comfortable using liquid eyeliners and this works like a wonder. See photo attached. NYC New York Color Liquid Eyeliner
Kailee A.
Burlington, ON
56 reviews
Beauty Junkie Expert Level 1
This is my everyday eyeliner. It lasts all day but will smudge if you are an eyerubber and is not waterproof. It's a great value and goes on smooth and evenly. It's got a flat brush applicator so you can apply it thin or thicker
Caroline B.
14 reviews
Beauty Junkie Expert Level 1
Este Delineador es super bueno y super economico.
Cuesta alrededor de 2 dolares la plumita es muy fina y es muy oscuro. Lo uno es que no es mate pero por ese precio que mas se le puede pedir
Alisa D.
44 reviews
Beauty Junkie Expert Level 2
It is good for the price so a some what good job and is better than most drugstore liquid liner it's matte black but not the best pigment and it last on the eyes
Shania J.
Surrey, BC
19 reviews
My go too ride or die eyeliner ! It does transfer so I suggest setting after Application. Easy brush and handle , great price and size. Can buy at most drugstores. recommend
Julia T.
6 reviews
I've been using the NYC eyeliner for years and it's definitely one of the most underrated eyeliners out there. It has a brush applicator and it's pretty easy to use. If you're a beginner, I would recommend using a light-hand and working with small strokes. The only downside to this product is that it can get VERY messy if you put on too much product and try to wipe it off too quickly (because guys, this eyeliner is BLACK!!). For the price (it costs ~3.00 in Canada), you really can't go wrong. For my mono-lid girls out there, this eyeliner will stay put on my eyes for roughly 8 hours before it starts to transfer on my upper lid.
Caitlin G.
Winnipeg , Manitoba
61 reviews
I been using this eyeliner for a couple months now and am going to continue to use until it is gone. I like this eyeliner, very easy to use. But, it is not water proof and transfers so bad. It smudges, rubs off easily, at least for me. I like that its a matte finish. BUT, I find that it burns/stings my eyes. Has to be something in the formula. Very affordable eyeliner, but definitely room for improvement.
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Austin, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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