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NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #78 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,717 Reviews

Product Description

Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1717)
Q&A (85)
Media (181)
Buy on Walmart
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Kimberly M.
8 reviews
This eyeliner is amazing and may i say so is the price! This eyeliner will let you all day no need for retouching. It dries down matte which in my book is an A+ also it can be compared to a high end eyeliner but while a better deal.
Paloma V.
1 review
Es mi delineador favorito, la consistencia es súper, el color es totalmente mate y eso me encanta, además me gusta que no deja grumos en mi párpado, simplemente me encanta y el precio es accesible, en verdad lo recomiendo Girls❤
Cardston, Alberta
56 reviews
Beauty Junkie Expert Level 2
This is honestly $2 dollars for such a great product. The pigmentation is so great and the brush is so thin to get precise lines which is so nice, you can get this at your local drugstore or Walmart. But I honestly can’t explain how much I love this product. My go to eyeliner by far.
Courtney C.
Fergus , ON
223 reviews
Beauty Junkie Expert Level 3
This is the only eyeliner I like to use on myself and all my clients I can use the actual one applicator or a disposable applicators or a very thin angled brush to get that perfect liner that won’t smudge all day and dries down to a nice dark Matte black
Heather V.
2 reviews
This eyeliner is definitely one of my favorites, it's highly pigmented and has a brush that doesn't clump up like other brushes can. The product easily glides onto the lid without making awkward creases or cracks. It can be difficult for those who are just beginning to use liquid eyeliner due to the fact that you have less control of the brush, so you would want to practice a bit with it before rushing to put it on for an important day or whatnot, however all in all I enjoy the product quite a bit and for a drugstore brand it's pretty comparable even to a high end brand.

The one let down that I have about the brand is that it isn't cruelty free and I feel super guilty about using it (why I docked a star), and has kind of turned me away from buying it regularly, I hope to see that this changes in the future, as the products are very well made.
Yvette M.
Bakersfield , CA
96 reviews
Beauty Junkie Expert Level 3
best eyeliner I have ever came across. I love you rich and bold the black is, doesn't crack or bother my eyes and very affordable :) i love the applicator , very precise. I would most definitely recommend to everyone!
Romina V.
37 reviews
Beauty Junkie Expert Level 1
This is one of the many eyeliner that use at the moment, I love that it's so easy to use and that the color is very strong and dark, I get a result very delicate and very aesthetic
I'm really happy with this product
Nathalie L.
62 reviews
This is my go-to liquid eyeliner, it last all day, doesn't fade away & is truly black. I've tried many other liquid liners drugstore & high-end but I always end up using the the NYC one.
Kelsey O.
14 reviews
Beauty Junkie Expert Level 1
This is such a staple. My go to product, without fail.

The formula is smooth as hell, packaging is simple, I have been a repeat buyer for years and will continue to do so.

I highly recommend this product to anyone.
Lauren R.
28 reviews
Beauty Junkie Expert Level 1
This is the only eyeliner I've ever owned that had stayed for the entire day. It's completely dark black and doesn't show skin through it. The wand is easy to apply the liner with and it dries fast. 
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Austin, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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