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NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #78 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,715 Reviews

Product Description

Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1715)
Q&A (85)
Media (181)
Buy on Walmart
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
mia j.
glendora, CA
103 reviews
Beauty Junkie Expert Level 2
the bet eyeliner i’ve ever used. it is very wet so it’s important to be careful when applying. it usually lasts all day when i wear it including hot and cold days but i’ve never tested it in water, i would definitely recommend
Choubaila M.
735 reviews
Beauty Junkie Expert Level 5
The felt tip is the only thing different between this liner and the tattoo liner in my opinion. It's a bit thicker of a tip so getting a super thin point or line is harder but this doesn't have a brush that will fray like the tattoo liner does. The collection of colors is great and it's truly waterproof if you can get it to dry down. My eyes water a bit when I'm doing my eyeliner and that caused this to bleed into my eyeshadow on the inner third of my eye even if I put black eyeshadow over it immediately with a liner brush. I wouldn't totally recommend this for a beginner because it does dry down quickly but it would be decent for everyone else including those with hooded eyes because it does dry so quickly. That means it's not going to be forgiving of someone who makes mistakes at eyeliner. It lasts most of the day except in the inner third. It's very pigmented. Great price. This lasted me less than a month doing a semi thick winged liner daily and touch ups throughout the day.
Véronique H.
54 reviews
Beauty Junkie Expert Level 1
THE BEST EYELINER ON THE PLANET!!! It dries matte and it’s only 3$! I have not found anything that compares and why buy the higher end when this works just as well if not better! Cheaper than Maybelline, elf and nyx and performs better you just need to have a bit of skill because the wand can get tricky but I’m used to it by now and I’ve been using this eyeliner for probably 5-6+ years
Fareeda💋 I.
Mississauga, ON
52 reviews
Beauty Junkie Expert Level 1
If you love the nyx matte black liner, you’ll love this. It’s a perfect dupe and MUCH cheaper and a bit more product I believe. The brush is a tinsy but thicker than the nyx but it doesn’t crack and dries down matte. It takes a little bit longer to dry but I think it works in its favour if you want to fix something. Sometimes though when removing it with a makeup wipe, instead of it coming off, kind of just shifts when you wipe. But I think it’s only certain wipes. My go to usually unless I want a thin wing really or sometimes I line my lid with this, then do the wing with the nyx. Another thing I really like is that when you wipe of the excess on the inner tube, it doesn’t dry up like the nyx and product goes to waste. I can wipe of accèss and then go to use it immediately after or the next time I open it up and it’s still there and useable.
Ellie s.
23 reviews
Beauty Junkie Expert Level 1
Best eyeliner ever. It’s really black and pigmented like omg. So easy to apply. I’ve been using it for over 3 years when through so many tubes. So easy to use. It takes my 5 secs to do my eyeliner. Honestly this is 10/10
Kelly W.
58 reviews
Beauty Junkie Expert Level 1
I found this eyeliner really difficult to use and even with practice it wouldn’t go on evenly but recently I’ve been using a separate brush and it works really well, the product definitely wears well and doesn’t budge very easily! I think it cost me less than a fiver aswell so really worth the money!
Leanne O.
Mullingar, Co. Westmeath, ireland
79 reviews
Beauty Junkie Expert Level 2
This is the only liquid eyeliner I use on myself and my clients it glides on so easily and doesn't budge until you take it off it's so black and matte which I love I can't stand a shiny eyeliner the brush is so easy to handle and targets exactly where you want it to go love love love this liner
Charmander P.
110 reviews
Beauty Junkie Expert Level 2
This is a very great product but not the best for beginners but great for someone with practice under their belt!
This is a very black, long wearing eyeliner. The brush is relatively easy to use but I believe if you are a beginner this product will be a bit to wet  and the brush to flexible for you to work with and learn how to do wings with. That being said if you are not a beginner and just someone looking for a new liquid eyeliner to try out I think this would be a great option for you! 
Courtney R.
90 reviews
Beauty Junkie Expert Level 2
I bought this because I needed a quick and cheap replacement for my liquid eyeliners which had all dried up. This is really black and super easy to apply! The brush isn’t so long that it’s too flimsy or too short that you can’t curve it for cat eyes. I will definitely be rebutting considering the pride and quality! I also stayed out through a night of dancing and sweating!
Tahjaya D.
31 reviews
Beauty Junkie Expert Level 1
this liquid liner is bomb, the finish is amazing and its not cracky or dying to too thick in the eyes and it doesn't smudge! i bought it at Walmart for $2.77 and it's been 7 months and i still have a lot left, i usually use a bent liner brush to apply my liner but the applicator is good too! definitely recommend!
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Austin, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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