Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

NYC New York Color Liquid Eyeliner

BY NYC NEW YORK COLOR #78 in Eyeliner

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,717 Reviews

Product Description

Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
see more...

Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1717)
Q&A (85)
Media (181)
Buy on Walmart
  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Kimberly G.
Port St Lucie, FL
69 reviews
Beauty Junkie Expert Level 2
ENTER THE HOLY GRAIL OF LIQUID LINERS! I can't say enough about how much I love this liner. True super opaque black. My only wish is that it was waterproof! Despite not being waterproof, it does last ALL DAY. No cracking or chipping. I just love love love this eyeliner.
Ashley G.
North haven , CT
59 reviews
Beauty Junkie Expert Level 1
This eyeliner is my go to!!! It's so black and dries matte!! It has a cute packaging.. very sleek.. my eye color is hazel and I don't really do eyeliner but if I do it is my go to. I recommend this but I don't think they sell it anyone in stores.. I go to my target and I can't find if
Vanessa B.
Powder Springs, GA
41 reviews
Beauty Junkie Expert Level 2
This is my holy grail item when it comes to eyeliners. I always turn back to this product. You get so much product that lasts you for a while. It has a very fine brush that allows you to create that super sharp wing. This is the best of the best from the drugstore. Plus it's less than $3
Alicia X.
San Diego, CA
19 reviews
Beauty Junkie Expert Level 3
I honestly don't use eyeliner that much so I'll be honest I have no idea how much it really compares to others. What I do know is that this one doesn't stay on perfectly? I have seen it smug a bit around my eyes despite not having rubbed them. It wasn't too bad but it has happened. It's pretty easy to put on once you get used to the tip. The applicator can be a bit hard to get used to at first and you do get used to it but it's not my favorite application brush tip. It does go on black and is easy to put on and given it is a drugstore brand it's not that bad. 
Kiara M.
Lorain, OH
24 reviews
Beauty Junkie Expert Level 1
Ive been using this liquid liner believe it or not for the past 12 years I gotta say this liquid eyeliner is bomb. Has the best aplicator it feels soft and its more easy when im gonna do my cat eye . I recommend this liner to every girl that watch my makeup tutorials . For the price its amazing best liner ever NYC New York Color Liquid Eyeliner
Bella M.
San Diego, CA
45 reviews
Absolutely love this eyeliner!
Glides on really smoothly and has a matte finish.
This is my third one I've purchased.
Perfect for a flawless cat eye!
The packaging is small thin and simple😊
Definitely recommended to anybody, it's super affordable and one of the best liquid eyeliner on the market!
Jessica L.
Biddeford, ME
31 reviews
Beauty Junkie Expert Level 1
I was eyeliner illiterate before I tried this brand. I was convinced I would never learn how to do winged eyeliner but this made it so much easier. It always looks nice and because it is so dark and crisp minor mistakes don't really show. The price makes it a steal and I'd definitely recommend that if you haven't tried it you definitely should. 
Sarah B.
Stoughton , WI
273 reviews
Beauty Junkie Expert Level 4
Best eyeliner around. No need to buy expensive eyeliner when you have this at most drug stores! It has nice black packaging and looks sleek. I use this product almost every day! I would buy this product again and again.for this price. Who wouldn't??!?!
Katie B.
Mccook, NE
35 reviews
This was actually one of the first liquid liners I ever used. It's honestly an oldie but a goodie because is has a good applicator and it is very black! Once it is on it stays put until you decide to take it off. I would highly recommend this if you are looking for a drugstore liquid liner.
Emily P.
102 reviews
Beauty Junkie Expert Level 3
I didn't like this liner that much. It was hard to apply (I have shaky hands). It was also hard to take off, if you need to take it off and start over. Good side is, it lasts a long time and it's this nice pitch black shade. It's not that expensive though (around $6-$8).
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Austin, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

Sign up to join our community!

influenster cashback

Influenster and Ebates are partnering up to offer you CASH BACK!

Join more than 12 million members earning
Cash Back when you shop at your favorite stores!

Please confirm your email address.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.