NYC New York Color Liquid Eyeliner


4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.57 / 5 based on 1,726 Reviews


Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 372 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1726)
Q&A (85)
Media (181)
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  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Evelyn V.
Hayward, CA
65 reviews
Beauty Junkie Expert Level 2
My favorite eyeliner ever! For only like $3 ! Super black, matte, and the wand is so easy to use. I can’t find this anywhere anymore though 😭
Caroline E.
10 reviews
This is the only eyeliner I’ve ever really been absolutely in love with. It’s easy to apply once you get the hang of it and stays on all day!
Laura B.
N Charleston, SC
17 reviews
This is a great drugstore eyeliner. It's very easy to apply and doesn't smudge or flake throughout the day. You can't beat the price either!
Mary A.
Kansas City, KS
34 reviews
Beauty Junkie Expert Level 3
I received this eye liner in an ipsy bag and I liked it. I'm not really a fan of liquid liners but this was easy to use and it went on well.
Veronica G.
Los Angeles , CA
41 reviews
Beauty Junkie Expert Level 2
My all time favorite eyeliner. I have lost count on how many times I have purchased this product. It has amazing pigmentation and drys matte.
Reid C.
Belden, MS
138 reviews
Beauty Junkie Expert Level 4
This eyeliner is so so black!! It's stays on for forever!!! It is not only super cheap but amazingly good, better than high end eyelibers!!
Sierra W.
gilbert, AZ
32 reviews
Beauty Junkie Expert Level 1
this is my absolute favorite eyeliner by far. it's so pigmeted & will last. they don't sell it at walmart anymore so i'm sad about that :(
Brittney R.
Powder Spgs, GA
137 reviews
Beauty Junkie Expert Level 4
This was my first liquid eyeliner. I like how fast it dries and that it is true black. It did its job I just need to work on my shaky hand!
Savannah W.
Palisade, MN
9 reviews
Best eyeliner I found at the drugstore for cheap. Definitely a must-have for people who don't want to spend a lot on a single eyeliner. :)
Jessica I.
Brooklyn, NY
41 reviews
Good for the price! It leaks more than I would like it to. I say opt for a more expensive brand and you'll be able to tell the difference.
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Houston, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Taylor C.
Pembroke Pnes, FL
76 reviews
Beauty Junkie Expert Level 3
Is this really worth the hype? I have seen chrisspy, youtube makeup guru, rave about this little product. Is it true?

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