NYC New York Color Liquid Eyeliner


4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%


Ever dreamed of having Audrey Hepburn's glamorous look?

NYC New York Color will make you look as charming as New York’s most famous actress with its Liquid Eyeliner. Just elongate your lash line to shape and define your eyes like never before. Choosing your style has never been so easy, with its mistake-free applicator, do fine or bold lines without the fuss. You’ll get the Oscar of the hottest intense look.

  • Deep and strong color.
  • Perfect line, high-precision applicator.
  • Fast-drying, smudge-resistant formula.
  • Dermatologist tested.
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Top Questions See all 375 Q&A

  • This is my favorite eyeliner but lately I can't find NYC ...5 Answers
  • I have never used this eye liner before. Is it good for a...23 Answers
  • Does the NYC eyeliner last long? 4 Answers
NYC New York Color Liquid Eyeliner
NYC New York Color Liquid Eyeliner
Reviews (1,730)
Q&A (88)
Media (181)
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  • "Best. Eyeliner. Ever. Literally. I use this everyday before school and it brushes on soooo easy. The tip is like a paintbrush so it may be difficult to apply at first, but once you get the hang of it it is awesome. The black looks so smooth and dark and is matte, just how I like it. It doesn't flake and lasts all day long! It's perfect for winged out eyeliner! And honestly you can't be the price. This is definitely as good as professional eyeliner. I love love love it!!!!" in 447 reviews
  • "I bought this product because I was looking for a cheaper liquid eyeliner to replace my favorite Mabelline master precise. The image on the packaging makes the tip of the brush look very pointed like a fine tip marker which was exactly what I wanted.. and $1.99 wasn't too big of a gamble. However the applicator is actually a very thin brush like the ones you find with those nail design nail polishes. I was pretty disappointed and thought I had wasted my money. But after a little practice, I got the hang of it and now I absolutely love this eyeliner (even more than my Maybelline one)! It gives you crisp sharp lines, perfect for a dramatic cateye. It's darker and more opaque compared to the Maybelline and you get way more product (my Maybelline started drying out on me after just a couple weeks of usage). Best of all its only $1.99 compared to $8 something! NYC is definitely my new favorite! " in 173 reviews
  • "I love this eyeliner! no matter how many I try out I always go back to this one. it's pigmented and it's a matte black formula, the brush is the perfect size and length for me to work with and it glides on nicely! even the price is on point at only $1.99! (where I'm at, i don't know about anywhere else) however it isn't waterproof so be careful if you have watery eyes, rubs off easily which can be good and bad and it cracks if it's over applied." in 64 reviews
  • "My absolute favorite liquid eyeliner!! it works amazingly, doesn't smudge once it's dry. and it's also pretty easy to get a nice wing" in 52 reviews
  • "This is definitely a great product to have if you can afford expensive eyeliners such as mac or Chanel, it goes on very easy and its really inexpensive." in 5 reviews
Ashley V.
Brooklyn, NY
65 reviews
Beauty Junkie Expert Level 1
This is a staple black eyeliner and for the price, can’t be beat! My biggest issue is that it is no longer sold in stores, so it’s a little harder to get but I was able to order a few on Amazon without too much of a price mark-up.

This eyeliner is great because it dries MATTE which I prefer! It’s richly pigmented and glides on easy. You do have to be cautious as it takes a bit longer to dry down, so be careful not to open your eyes too soon and ruin your look :)

The only other thing I’d change about this product is the handle. I love to hold my eyeliner as close to the base/tip as possible do this one did take some getting used to but again, for the quality and price point I am more than willing to adapt. I definitely recommend this to anyone looking for an affordable liner and this one performs well beyond its price point.
Juliana I.
62 reviews
Beauty Junkie Expert Level 1
This is the best drugstore liquid liner. I used to love the Kat Von D autograph eyeliner but couldn’t seem to find it anymore. After a bunch of research I decided to try this one. I haven’t used another liquid liner since. This one is only a couple of dollars and can be ordered on Amazon. I love it. It stays on as long as I want it to, and is easy to apply. If you aren’t used to liquid liner it might take some practice, but it is very user friendly. I find it very easy to fix mistakes will just a little makeup remover. I have 4 backups in my drawer. I recommend everybody try it.
Julie N.
Grand Rapids, MI
57 reviews
Beauty Junkie Expert Level 3
Don’t be fooled by it’s incredibly cheap price tag! I swear by this liquid eyeliner. It has a very easy applicator that allows me to draw sharp wings at the ends. Your eyeliner will be VERY black too! Don’t worry about lack of pigmentation because you will not have that issue with this.

Also, it’s quite durable. Sometimes I have issues with other eyeliners where my eyelids will smudge and smear my liquid eyeliner, causing a messy look on my face. Luckily, this eyeliner can withstand that and not smudge anywhere at the end of the day. I can wear this eyeliner all day and it’ll look the same.

It is easy to remove with tissue, though I prefer to use a wet wipe gently. It’s not technically water proof, but it can withstand minor, minor moisture too.

Absolutely love.
Jay 💖.
742 reviews
Beauty Junkie Expert Level 5
This was a great product,it was really close for me to being a dupe for Kat Von D Tattoo Liner . It was very pigmented,easy to control and it glided on smoothly. I can no longer get NYC products in Illinois,which makes me extremely sad. But for those who can get this,I'd highly recommend it! It's only a few hours,and it never smeared or transferred on me,and I used it every day for almost a year. I'd give it a 9/10 score.
Kristen L.
Worthington, OH
21 reviews
This is one of those cheap but amazing products. I prefer this liquid liner to literally all other liquid liners. Just thick enough, tapered brush, long-lasting. Hella cheap. I’m a fan. I don’t know why I bother trying others when I know this one works. My Target stopped carrying this brand when they remodeled so finding it requires slightly more effort now, but still worth it.
Sabrina |.
29 reviews
Beauty Junkie Expert Level 1
So I’ve been using this eyeliner for YEARS! Its amazing. Its really easy to use, the brush/wand easy to work with and helps me achieve that winged eyeliner. And its so cheap yalll omg! The only downside is that it wipes away easily; so make sure yall got that setting spray handy bc without it if your eyes get super watery this liner is a no no for you
Michaela L.
182 reviews
Beauty Junkie Expert Level 2
This used to be my everyday eyeliner & still is sometimes when I’m desperate, but unfortunately I am unable to use the applicator it comes with. You can hardly get a sharp pointed wing with this alone... I always have to use another felt tip eyeliner brush to get the precision that I want. It’s beyond pigmented & drys down matte, but it does start to crack if built up too much. Also this is not waterproof what so ever, so if you have watery eyes or live in a humid climate stay far away from this. It’s super affordable & can look amazing if done right, so I’d give it a shot if you’re looking for a new pure black matte liquid liner.
Rhea R.
157 reviews
Beauty Junkie Expert Level 3
My love my loveeeee. This eyeliner is superrrr cheap but it works wonders and is so easy to use. Don’t waste money on expensive liners when this one is slick thin and can do all sorts of fleek lines and is black and stays on all day.
Sheareliz M.
264 reviews
Beauty Junkie Expert Level 4
Absolute favorite EVER. It’s 1.99 and it brings a lot of product. Doesn’t dry out . The applicator is great, it’s actually how I learned to wing it and it’s long lasting. If I had to change something about it, it would be that it’d be waterproof by for $2 come on! It’s perfect and I love it!!!!
Laura J.
Mission, TX
67 reviews
Beauty Junkie Expert Level 1
My holy grail liquid eyeliner, it’s super black and pigmented, it lasts forever on the eyes, and the brush is so awesome for making the perfect wing. I’m so sad NYC isn’t being sold in the US anymore, I guess I’ll have to find a new favorite once mine run out!
Jocelyn  S.
Winter Park, FL
7 reviews
I have never used this eye liner before. Is it good for a beginner trying to do a winged eye???
Brittany P.
Houston, TX
29 reviews
Beauty Junkie Expert Level 2
I love this eyeliner, it's a great price, easy to put on and lasts! But I can't find it anywhere anymore. I was wondering if they aren't making it anymore?
Billie Jean L.
17 reviews
I have been wanting to try this but I was wondering wether or not it would transfer on the top part of the eyelid? Because I have oily eyelids and I'm trying to find a eyeliner that won't transfer.
Elizabeth M.
Johannesburg, MI
9 reviews
I have been looking for a liquid eyeliner that doesn't smudge and is very sleek looking. Some brands look very cheap, how does the quality of the NYC Color Liquid Eyeliner rate for the price?
Hkawn San M.
San Gabriel , Ca
73 reviews
Is this hurt when u put it in your eye

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