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NYC New York Color City Proof 24 HR Waterproof Eye Shadow
12 varieties available

NYC New York Color City Proof 24 HR Waterproof Eye Shadow


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars31%
  • 3 Stars15%
  • 2 Stars5%
  • 1 Star4%
4.08 / 5 based on 928 Reviews

Product Description

Want round the clock color that never fades or creases? This waterproof eye shadow delivers vibrant color for up to 24HR wear! In eleven on-trend shades perfect for any look. All you have to do is twist, glide and go!

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Top Questions See all 111 Q&A

NYC New York Color City Proof 24 HR Waterproof Eye Shadow
NYC New York Color City Proof 24 HR Waterproof Eye Shadow
Reviews (928)
Q&A (28)
Media (25)
  • "Love how it's long lasting and has a color that stands out, love it! Expensive but worth it! Looks great when blended with other colors as well! " in 38 reviews
  • "These are super creamy and pigmented!! They are awesome and I highly recommend!! I absolutely love them. Cute packaging. Stay on all day!" in 33 reviews
  • "I have used this before and its a good product might be a little pricey but you get what you pay for high quality makeup Love this " in 2 reviews
  • "This has great color pay off and is very bendable however it does seem to shaded out very shear and tends to crease over a couple of hours." in 1 review
  • "Because of my complexion it didn't show up as intensely on me as it would with someone of a different skintone, but it still had great color payoff and stays put on my eye." in 1 review
Chloe P.
Northville , MI
139 reviews
Beauty Junkie Expert Level 3
This is super pigmented I do love it I like it to just throw it in my purse really quick easy to travel with our use this as a thick eyeliner not an eyeshadow so when I want my eyelids without eyeshadow and just simpler look I just draw it as an eyeliner on my eyelid and it looks gorgeous simple and I always get compliments I love it I recommend
Alexia R.
100 reviews
Beauty Junkie Expert Level 2
Amazing eyeshadow! These colors are great for a natural all day look or even a more dramatic look! I recommend it to everyone who likes neutral colors and likes a more natural look to their makeup! It is also very affordable!
Val M.
Valparaiso, IN
214 reviews
Beauty Junkie Expert Level 3
Review for: Tribeca Taupe more...
These eyeshadow sticks really surprised me! I think oftentimes when we see such an affordable product we don't think it will be good quality, but that wasn't the case with these! I tried the mocha shade, and it was beautiful! It applied super easily and was so pigmented! It stayed in place like I needed it too, and the color was gorgeous! I wish it was a little less glittery, but overall it's a great drugstore find!
Christian P.
Campbellsvlle, KY
13 reviews
Review for: New York At Night more...
So for beginning to use makeup this tool is a must have. how ever I will say that it will not last 24 hours without leaving a crease in your eye lid. it is definitely something that you could use everyday but you would need to reapply it for it to stay long lasting and still look 'fresh' how ever NYC is known to have some quality products for a below budget cost. I would say this product is good, but not great! Which is why it receives 3/5 stars from me!
Daphne B.
86 reviews
Beauty Junkie Expert Level 2
Review for: Brooklyn Mocha more...
It's hard to applicate because the tip wears down and then it's very stubby. After the first few uses it got harder and harder to use. It also is a bit chunky. To get any color on you need to press down really hard as well.
Deborah S.
88 reviews
Beauty Junkie Expert Level 3
Review for: Brooklyn Mocha more...
I personally love these eyeshadow sticks. I usually have a hard time applying regular powder to my eyes to look like the women in magazines. But with the stick the pigments rub on your eye just how you intended. It also is easy to see where you want the color to go and see how to apply it. The other great part of these sticks is that you can use many colors at one time.
Nicole M.
Saint Cloud, FL
27 reviews
Beauty Junkie Expert Level 3
Review for: Rockefeller Center Snowflakes more...
The minute I opened it up and used it it cracked. Not only that, but the pigmentation is awful. It feels like you're putting nasty nasty stuff on your face and it leaves your skin looking patchy no matter how you apply it. I don't like NYC products I think all of their products are very cheap but you get what you pay for
Celenia B.
Gorham, ME
13 reviews
Review for: Murray Hill Champagne more...
I do not like this eyeshadow at all. It's not pigmented, it's very oily and sticky, and it's not the easiest to go on. The first (and last) time I used this, I swore it was lipstick. It didn't glide well, it made my eyelids sticky, and what little color was there, didn't last for more than a couple of hours. I don't recommend this product to anyone, and I would never buy it again.
Miranda P.
Slatington , PA
181 reviews
Beauty Junkie Expert Level 2
Review for: Brooklyn Mocha more...
I like the size of this shadow crayon and the packaging is cute. I find it takes a little effort to put it on, as it doesn't apply as smoothly as some. I also found it to be a bit drying. What I like about this line is that you can try new shades and formulas without a big investment. Fun to play with!
Melany W.
98 reviews
Review for: Brooklyn Mocha more...
This is one of my usual products. I actually had the oportunity to try it through Influenster a year or two ago. It works well, stays on all day, and is a great color. My only complaint is that it seems to break easily. Like a lipstick that broke at the base, I've had 2 do the very same thing.
Olivia V.
Wyoming, MN
14 reviews
How long are these shadows truly lasting? Are they difficult to remove with basic makeup remover and/or cleanser?
carolyn r.
Greenville, SC
47 reviews
Is this a good product to use around the beach or pool?
Heather Y.
Brighton, CO
8 reviews
Does it crease? Does it last all day? Is it easy to apply? Do you use it as an all over shadow or more like a pencil?
Manerva P.
171 reviews
Beauty Junkie Expert Level 4
Do they have NYC 24 hour water proof eye shadow in blue
angela o.
Milton, MA
585 reviews
Beauty Junkie Expert Level 5
How long does it stay on?

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