Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

NYC New York Color City Proof 24 HR Waterproof Eye Shadow

BY NYC NEW YORK COLOR

4.1 out of 5 stars
  • 5 Stars45%
  • 4 Stars33%
  • 3 Stars14%
  • 2 Stars4%
  • 1 Star3%
4.13 / 5 based on 484 Reviews

Product Description

Want round the clock color that never fades or creases? This waterproof eye shadow delivers vibrant color for up to 24HR wear! In eleven on-trend shades perfect for any look. All you have to do is twist, glide and go!

see more...

Top Questions See all 24 Q&A

  • I bought this product for $1.00 on the clearance aisle at Walmart. ...1 Answers
  • This is a very cool thing to have a first-time buyer it's a great v...1 Answers
  • How can I buy products of NYC eye shadows on the high street3 Answers
NYC New York Color City Proof 24 HR Waterproof Eye Shadow
NYC New York Color City Proof 24 HR Waterproof Eye Shadow
Reviews (484)
Q&A (24)
Media (19)
Buy on Amazon
PRODUCT HIGHLIGHTS
  • "I have used this before and its a good product might be a little pricey but you get what you pay for high quality makeup Love this " in 2 reviews
  • "This has great color pay off and is very bendable however it does seem to shaded out very shear and tends to crease over a couple of hours." in 1 review
  • "But then I tried to put it on my eyelids and oh my goodness I had to push down so hard and swipe the tip back and forth for what seemed like forever before I saw even the slightest bit of color pay off." in 1 review
  • "Because of my complexion it didn't show up as intensely on me as it would with someone of a different skintone, but it still had great color payoff and stays put on my eye." in 1 review
  • "Loved it It is a bit messy when you first put it on but for the price it's a good product it can be found at any store which is also cool❤️❤️❤️" in 1 review
Diana S.
Diana S.
Philadelphia, PA
369 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I had a review written about a year back about how I loved it! I received it in a VoxBox and its still a life changer. But since I don't use eyeshadow, unless a blue moon comes out, than I didn't really have much use for it. But not long after I learned how to contour properly, and then adding a bit of glow with a bronzer. This became an awesome contour stick for me to use for my pale skin! Unfortunately, the packaging is a different story it broke into a two pieces not long after I wrote the review. Nonetheless I'm definitely repurchasing. It's super blendable and easy to use. I also use a brush set I got in Japan to use it with this to fill in my eyebrows. It's perfect! So ladies if you're fair or porcelain, I definitely recommend this.
Janine T.
Janine T.
Bryantville, MA
397 reviews
Badge Icon
Beauty Junkie Expert
Level 4
This cream shadow isn't too bad. I have a few of the colors, some brighter than others. Unfortunately I couldn't really give a full 5 stars because it does take a few strokes to get the color on & I've noticed that it can clump in the eye crease a little bit. Purchased at Walmart & inexpensive. If you don't mind the few minor details then I recommend.
crystal m.
crystal m.
Sulphur, LA
68 reviews
I received this is my ipsy bag and it is one of the easiest eyeshadow to apply. I love this and will be getting this is more colors. Don't have to sharpen this at all. Just take the lid off of it apply and close it back up. Now how easy it that. I priced these and they aren't bad on the price. Love this product!!!
Amber L.
Amber L.
Traverse city , MI
15 reviews
Was using an Avon cream eye shadow pencil that they no longer make. Tried several other brands, but this is the closest to what I was using. Very creamy and easy to apply. Does not crease or dry out. something i highly recommend to those needing a water proof eye shadow.
Leigh M.
Leigh M.
184 reviews
I absolutely LOVE these shadow pencils! They are super pigmented and stay on for forever. I tend to use a primer under the shadows because they can crease easily. But I love the quality and the price is amazing. Definitely recommend these to anyone!
Maria S.
Maria S.
Fernley , NV
241 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I have the white one. I use it as a primer . It's really good and sticks really nice. It's a fairly cheap price. The only bad thing was that the actual stick flew out of its packaging after I used it once. I don't mind though I still use it
Treena B.
Treena B.
York, SC
27 reviews
This was amazing! I never had a use for waterproof eyeshadow before until I moved back south 3 years ago. This lasted all day and didn't even crease! I'm very happy with the price and the long lasting effect of this product.
Mariah C.
Mariah C.
57 reviews
Badge Icon
Beauty Junkie Expert
Level 3
These come out a great color and go on easily. But they crease just like everything else, so definitely not 24 hour. It makes eyeshadow colors on top on it pop. So it's good for a drugstore purchase, but not my favorite ever
Shanne C.
Shanne C.
Lakeland, FL
66 reviews
I love these eyeshadow they are all so light weight and easy to glide on. They don't stay on as long as they say they do but I live the colors. My skin is oily so maybe that's why it doesn't stay as long as it should.
Sarah H.
Sarah H.
Canton, OH
150 reviews
I like these shadow sticks . They are great for a base . Use them right Before using a powder shadow and your makeup will last all day . I will continue to buy these . They are very affordable and do a fantastic job!
Olivia V.
Olivia V.
Wyoming, MN
14 reviews
How long are these shadows truly lasting? Are they difficult to remove with basic makeup remover and/or cleanser?
carolyn r.
carolyn r.
Greenville, SC
47 reviews
Is this a good product to use around the beach or pool?
Heather Y.
Heather Y.
Brighton, CO
8 reviews
Does it crease? Does it last all day? Is it easy to apply? Do you use it as an all over shadow or more like a pencil?
angela o.
angela o.
Milton, MA
445 reviews
Badge Icon
Beauty Junkie Expert
Level 5
How long does it stay on?
Manerva P.
Manerva P.
171 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Do they have NYC 24 hour water proof eye shadow in blue

Join now to gain access to over 14 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us