I recently chopped my hair off in an attempt to make it a lot healthier. to go with that I wanted to prevent my hair from becoming damaged again while it was growing. So, I decided to do some research and purchase a new flat Iron. Everything I was reading was telling me that I should invest in a Titanium flat iron because of how much better it was for your hair. Boy, they were not wrong. I decided to purchase the NuMe brand because I like to try products that aren't very well known (at least to me it isn't well known). I decided to drop the money on this precious metal straightener and bought it from Ulta.com. The packaging for this was so cute and I love the Rose Gold color of the plates of the straightener. It did seem a little heavy to me at first but that isn't something that is a deal breaker for me. Now, I normally have very kinky hair that tends to not want to straighten at low heat so I really like the adjustable temperature. It also heats up in seconds and you can watch the temperature rise on the digital reader. Literally, in one pass, the chunk of hair is straight, which is also better for your hair because you don't have to do more than one pass. My hair feels so silky smooth after using this and doesn't feel like I'm using any heat on it all. It still feels healthy and undamaged. I highly recommend trying the professional grade straightener. The price may be a little steep but, it is well worth the money.