I have been using this straightener for years! It heats up really quickly, and straightens my hair quick too. I don't have to go over it multiple times. It is a little bit on the pricey side, but I don't mind spending a little extra money to get a good outcome. Recently I have been using this to curl my hair, and have been loving the way it comes out. To me it is so much better than any straightener or curling iron I have ever used.