In an effort to try and use more natural products in my personal care routine, I wanted to find a toothpaste that was SLS free but still similar to conventional toothpastes. I eventually found Xyliwhite on Amazon and saw it had a lot of great reviews, and wasn't TOO badly priced compared to your typical Colgate or Crest.
I've been using it for quite a while now and still enjoy it. It's not a super "burning" mint, but still minty and fresh tasting. The texture feels like a cross between a paste and a gel. My mouth feels clean after brushing. Overall a nice toothpaste that I've come to prefer over overly-minty, SLS loaded toothpastes.