NOW Foods - Whey Protein Concentrate Natural Unflavored - 1.5 lbs. (680 g) NOW Foods Whey Protein Concentrate is a high quality protein that is both bioavailable and easily digested. Whey protein has naturally occurring Branched Chain Amino Acids (BCAAs). NOW Whey Protein Concentrate is ideal for active individuals. Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy. No Artificial Ingredients Mixes Instantly Ultrafiltered With Branched Chain Amino Acids Power Size Natural - No Aspartame, No Sucralose, No Acesulfame-K NOW's MissionThe NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods. In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foodsa Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products. History of NOWIn 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award- winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.