My grandmother, my mother and now I, for years, have been using coconut oil to moisturize face and body. It is just all around goodness, full of nutrients and enzymes (food for your skin). So you can say I am somewhat of an expert. I love, love, love NOW Solutions Coconut Oil, is well priced and also they remove the coconut smell, without affecting its efficacy. In winter or cold weather it gets a bot solid in the Jar, all you have to do is put the bottle in hot water for a few minutes and it is ready to go. Or, rub your fingers on top, it will begin to liquefy. A tip for women with long hair, if you coat your hair with it and put it in a bun before getting in to the ocean or pool, it will protect your hair from damage by Chlorine or Salt water. I just love this product so much!