Power Your Adventure™. All Natural. 11g Protein. Gluten Free NOW stands for No Opportunity Wasted, my personal philosophy for living each day as if it were your last. I ve been filming around the world for more than 20 years, working in over 100 countries, and one of the big challenges I face is making sure I get the right nutrition. After searching the planet for the perfect bar, I found the answer in my homeland, New Zealand. An all natural great tasting bar with manuka honey, an ingredient with unique healthful properties and jam packed with high potency energy that will power any adventure. I truly believe this is The World s B.