Since 1862, the Original Long Lasting Fruit Chews have been satisfying saltwater taffy sweet tooths all across the country. Now that's long-lasting flavor. Now and Later is a brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. The candy is formed into squares packaged in colorful paper. Throughout its lifetime, Now and Later has developed into nineteen unique flavors currently available in both the traditional and chewy variety.