I use this shampoo and conditioner + the serum daily and LOVE it. I have hair loss due to health issues and this brand is amazing. I am definitely seeing less fallout of hair and so many new hairs all over my head. The shampoo is non-drying and the conditioner is not heavy for my fine hair but leaves it soft and smooth. I use the serum after washing my hair in the morning and again before I go to bed. I apply it mostly in the front around my face. This definitely works!