No words can express my love for this shampoo and this brand, I'll never buy any other kind of hair product. It's a MIRACLE WORKER. Seriously. It really is. My hair is completely awful, it's oily, frizzy, dry, it grows to a little past my shoulders and then stops. So I naturally cut off the split ends and then it grows to that length again and then just stops. I've tried so many shampoos and conditioners over the years and nothing ever worked. One day I was like enough is enough. My hair needs to be longer, and during my search this shampoo kept coming up so I went to my local drug store and immediately saw a difference, everyone did actually. My friend one day was like what shampoo are you using your hair looks amazing! and it does, it looks soft, and healthy, no frizz, no split ends, and its now like in the center of my back that's how long my hair is. The bottle is cute, smells amazing, they don't test on animals which is like a major plus for me, not to mention the price. Never switching to another product. I will forever use this.