As someone with short hair style with lots of stacking and texture, it's super important to not have FLAT hair too. I wanted a more high-end brand, but heard great things about this as an alternative, so I picked it up at Ulta one day and I have to say, I LOVE IT! I really try not to wash my hair more than 2 times a week, and in between washing/blow outs, it's hard to keep the volume of that "first day" blow out. This is super easy to use, and lasts. All it takes is a little fluff at the roots when it'd used to take a volumizing product, a tease and lots of hair spray. If I notice it getting a little flat a few hours later I just run my fingers through and fluff. I don't use hairspray anymore and have better results from just putting this at the roots and the crown of my head and fluffing than I ever did with any other styling products. The down-side is it does get super tacky fast, so you have to work quickly, it can also make your roots look a little dull because of the powder, but I'm still amazed. Definitely a repurchase!