I work at a tanning salon and I know just as well as anyone how hard it is to find a good self tanner. I love how natural the color you get from this looks on the skin, and it doesn't have that overwhelming DHA smell. It has a little bit of shimmer to it as well, so in addition to getting a few shades darker, you also appear to have a radiant glow. I do think that for the price it could stand to go a bit darker, but no big. I highly recommend this product for instant dark color.