this isn’t a regular vanilla yogurt. It’s vanilla BEAN flavor. I’m very picky when it comes to yogurt. I don’t like skin of fruit in my yogurt so that eliminates basically everything besides vanilla flavored yogurts. The noose vanilla bean yogurt gives such a nice flavor that you can’t get w/ just a regular vanilla yogurt. I personally like to add the green wise granola bites so I have a crunch w/ my yogurt. But if you don’t want just a boring “vanilla” yogurt, definitely try this one!