This might now be one of my absolute favorite yogurts of all time! I frequently go through phases with yogurt, especially when I get sick of the thick texture of greek yogurt, or the same.exact.flavors. over and over again with fruit yogurts no matter what brand you buy. This yogurt just feels different to me, and in such a good way! The flavor is still sweet and fruity, but tastes like no flavor I've tried before, and I think that has to do with the rhubarb. Plus, the yogurt texture, OMG. It is SO creamy, smooth, and delicately delicious, that I actually enjoy eating it and am never grossed out by the consistency like I often am with other yogurts (and believe me, I've tried tons of other brands and types!). It is a little bit on the pricier side, but I honestly think it is so worth it because everything about it is just perfect.