Sandalwood. Healthy shine. Every time! The only semi-permanent brand. Lasts through 28 shampoos. With antioxidants and vitamins C & E. Box Contains: 1 application. non-ammonia. Covers gray naturally. Shade Guide: Two easy steps to find your perfect shade! Step 1 - identify your current color. This shade is recommended if your current color is: dark blonde, light brown. Step 2 - Preview your shade results. Choose from these shades down below. All work with your current color but offer slightly differential tones. Helpful Hints From the Experts: For best gray coverage, choose shades with neutral tones; if you are not sure which shade to choose, start with a lighter shade; shades that are darker than your current color will take longer than 28 shampoos to wash out. Natural instincts is enriched with a unique blend of Antioxidants and Vitamin C & E - it's haircolor that actually improves the healthy look of your hair! Your hair will radiate with rich, natural-looking color and luminescent shine. Natural instincts is perfect for you if you are looking for: Healthier, truly natural-looking color with brilliant shine; natural-looking gray coverage (for up to 50% gray) for color that lasts up to 6 weeks and no visible roots; a gentle, no ammonia formula that helps protect your hair against dryness while you color. Plus, Natural Instincts gives you 6 weekly treatments of our nourishing One A Week Color Treat conditioner for shiny, soft hair. Made in U.S.A.