Up & up™ Advantage® Infant Formula is a complete, milk based formula with a unique blend of nutrients to support growth and development. Prebiotics to support your baby's immune system and DHA and ARA to support brain and eye development and lutein. Up & up® Advantage® Infant Formula meets the nutritional guidelines determined by the FDA for all infant formula but is less expensive than the higher-priced national brand. Up & up® Advantage® is nutritionally comparable to Similac® Advance® Infant Formula. Quality needs priced to. Age Group: Infant.