I ran across the no frizz oil at ULTA one day, and I fell in love. So I decided to give the shampoo and conditioner a try. Gah, I'm so glad I did. My hair is so long, thick and frizzy, it's unmanageable. Well it was. I used to wear it in messy buns most of the time because it was so much work to control the frizz...until I found this line. It has been a miracle for my hair. I now wash and condition it, then I part in 4's and apply the oil/serum from this line and I straighten or wear it natural curly. It's not frizzy, plus it now has shine to it that I didn't remember it having before. This is hands down my Holy Grail hair care line. It is well worth it's price tag.