This is my favorite pre-makeup moisturizer. It absorbs into the skin in lightening speed and it stops me from creasing while giving me a good sticky texture to my skin. I honestly don't use makeup primers- I use this. It works as a great makeup remover too, I just slide it over a heavy eye look and take a warm damp cloth to it. Works perfect! It's cheap, available in every drugstore and fits in my bag. It has a really addictive smell too. Always used their regular lotion but this soft formula is 10000x better.