I've been using Nivea Body Skin Firming Moisturizer, Q10 Plus every day for 3 months now, and hope the product is never discontinued. I am assuming those who are not impressed with the skin-firming aspects are younger than 40 and, thus, don't need skin firming. I am in my mid forties, and before using this lotion, noticed that the skin on my neck and decolletage were becoming more crepe-papery in texture. Not any more. The lotion firmed up those sensitive areas quite well. Prone to eczema and allergic to almost everything, I have not had problems at all with this product. My skin is soft, moisturized, and in the sensitive areas that I was concerned about, definitely firmer. Scent: Surprised by the comments about a "strong" scent. There is a faint, sweet-musky perfume, and that disappears in the few moments after applying. Perhaps others are really sensitive to scented products, and in that case, perhaps an unscented lotion would be better in those instances, but this scent, to me, is light and innocuous. Definitely recommend.