I don't know about your guy, but mine doesn't like heavily scented products. Nivea for Men works great for him, as it has a pleasant fresh scent. It also moisturizes, which is an added bonus since he spends a lot of time in the sun. He doesn't want to fuss with skin care, or have a greasy feeling left after using the product, and this is definitely in the no fuss, no greasy feeling category! We both highly recommend Nivea for Men Energizing Hydro Gel.