Probably the most recognized brand. Like many others, I have owned numerous Nike products since I was young. That hasn't changed now that I'm older, except I most likely own even more. The many different items & selections they have available is crazy. Something for everyone or any age. Nike Free Run are my favorite of their sneaker lines and they are the ONLY running sneakers I have owned/purchased in God knows how long. They are the most comfortable sneakers a retired ballerina can wear. I feel as if I am wearing nothing. Due to many years on point & sadly genetics, my feet are not nice to me anymore, so wearing the right shoes that will not increase pain or discomfort is a major thing for me. There sneakers help in all the right places, in all the right ways. Nike been around for a while & will remain here long after we're probably gone.