I'm not a big dark chocolate fan, but I had the opportunity to try this so I did. I'm pleasantly surprised! Even though this says it's gluten free, I have no idea why gluten would be in chocolate to begin with —unless there were crisps or something like that, which this does not have. Anyway, this is not very bitter and has a nice smooth consistency as it melts in your mouth — if you can resist the urge to chew,! The chocolate itself has a faint cherry flavor, but other than that and like four tiny cherry pieces, you wouldn't know that this was a flavored chocolate bar. I would eat this again, but compared to other dark chocolates out there, I wouldn't choose this as my first option if I purchased dark chocolate to snack on.